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Enter through the gift shop




I’ve just returned returned from a trip to both Munich and London, where I spent time with colleagues in both locations. Cosmic timing really, considering the London 2012 Olympics are on the horizon, and I’ve had Otl Aicher on the mind recently.

Much has been said in recent years about the shortcomings of the London 2012 graphic identity, but I hadn’t really been paying close attention to all the outrage, and had all but forgotten the design work – so I wasn’t prepared for the onslaught of Olympic schwag that greeted me at the official London 2012 shop at the St. Pancras Station in London. It’s borderline seizure inducing. Having just stepped off the train from Munich, where I spent time in Olympiapark and was exposed to Aichers work throughout the city, this London 2012 noise was especially jarring. And that mascot! Sigh. I took quite a few pictures, and had originally thought I’d post about Waldi vs Wenlock, but I decided I wouldn’t subject you to any of that madness. After all, this blog is here to celebrate beautiful things.

Scott has extensively covered Aicher’s work for Munich ’72 here before (in fact it’s where I was first exposed to it), but I thought the timing was right for us to be reminded just how amazing a coherent Olympic graphic identity and subsequent merchandising campaign can be.

Creative Review recently posted the above scans of the official Munich ’72 merchandise catalogue, and there are a few images of what look to be the official gift shops as well. While Waldi was the only souvenir that was actually designed by Aichlers studio directly, I find it really impressive how cohesive the entire output of the “Olympic Souvenir” department was. This is most likely due to the fact that Aicher dictated a very strict set of rules as to how the logotype and symbols could be used.

It’s easy to pick apart London 2012 when stacked up against the extremely high bar set by Aicher’s work for Munich, but let’s be real here, remember Izzy from Atlanta? NOTHING is as bad as that. What. Is. That. Thing.

I’m not sure if they entered the competition, but if they did I’d be real curious to see what Bibliotheque came up with for the London 2012 graphic identity. After all, they know a thing or two about Aicher’s legacy, having put together an exhibition of his Munich ’72 work over at the Vitsoe shop in 2007, comprised entirely of posters and print from their their own collection. This unofficial Olympic torch poster they did is pretty amazing as well.

Bonus link: While googling around, I found this site that offers up the official Olympic report books as PDFs. The Munich 72′ books span 3 Volumes, upwards of 1200 pages. For the true Munich ’72 geeks.

Posted by: Rob Fissmer

Weekend Inspiration: Invisible Creature





















Invisible Creature is a Seattle based design studio comprised by brothers Don and Ryan Clark. From music packaging and band posters, to logos and identity, these guys do it all and they do it well, to the point of even being nominated for 4 Grammy awards for their music packaging.
Really enjoy their great use of textures and clean vectors.

They are also behind the Sasquatch Music Festival identity, which Tycho will be playing at the end of this month, along acts such as Beck, Apparat, Purity Ring, Gardens & Villa, Com Truise, Star Slinger, Active Child, Lord Huron, to name a few.


Posted by B3PO

New Print: Tycho Webster Hall

Posted by Scott


Another day, another poster. I usually just do one poster for longer tours but this time around I wanted to do something specific for a couple of the shows this summer. First was the Troubadour print and now it’s this one for the July 14th Tycho show at Webster Hall in NYC.

Tickets just went on sale and you can purchase yours here

The Webster Hall print is available exclusively at the ISO50 Shop

Tycho At The Troubadour June 1st

Posted by Scott


I’ve very happy to announce that Tycho will be playing at The Troubadour in Los Angeles on June 1st, 2012. To commemorate the occasion I created a poster for the show using photos shot on my recent trip to Baja. Prints are available now at the shop. I’m planning on doing a process post on this one as soon as I get some time.

Several other Tycho live dates have just been announced (see below or check the Tycho tour page), really excited to be making it out to some new cities this time around. See you this summer!

All dates are full live band w/ visuals

5/24 Portland
5/25
Vancouver
5/27 Sasquatch Festival
5/30
San Francisco
5/31
Solana Beach
6/01 Los Angeles
6/25
Reno
6/27
Salt Lake City
6/28
Fort Follins
6/29
Denver
6/30 Colorado Springs
7/02
Lawrence, KS
7/03
St. Louis
7/05 Minneapolis
7/06
Chicago
7/07
Pontiac
7/08 Cleveland
7/10 Toronto
7/11 Montreal
7/12
Camp Bisco, NY
7/14
New York City