Archive for the Wearable Category

Poler: World’s Highest Standard of Stuff

POLER CAMPING STUFF makes sleeping bags, tents, bags, and accessories that are simple, good looking, well designed gear for people that are travelers, couch surfers, regular surfers, skateboarders, snowboarders, bicyclists, parents, kids, car campers and anyone else looking for something that looks good, is a good value and is all about having fun on road trips and in the outdoors.

Be sure to check out the Adventures section on their website.

And dont forget to give them a follow on Instagram as well. @polerstuff

VOID V02 Watch

Posted by Scott

This is the David Ericsson designed VOID V02 watch. I’ve seen a lot of watches in this retro/modern vein (most notably by Diesel and Nixon) but I’ve never really seen anyone nail it to the point where I think I’d actually wear the thing. It’s usually just a sort of passing fascination with the object, I don’t see it as something I would want on me. But I’m pretty sure I would rock this one until the band fell off (still nursing a decade old Diesel — from when they hadn’t yet plunged into the abyss of Fossil-like robotechery (btw, Fossil makes Diesel watches) — probably time for an upgrade). This thing is clean all around and while the gold is a bit much for me, the color combo is really nice to look at. At £125 it won’t completely annihilate your bank account, like say, this.

Void Watches via Dezeen

77 Tri-Blend Black

Posted by Scott

The heat is coming down hard out here in California so I decided to do a limited run of the 77 shirt on the new American Apparel Tri-Blend Black. It’s super soft and super light for those long summer days. You can check them out at the ISO50 Shop: Men’s Shirt | Women’s Shirt.

On a side note, these are the first product shots I’ve done with all strobe flash lighting. I picked up a Nikon SB-900 and SB-600 and have been loving them. I still have a lot to learn but I am really happy with the initial results (see above; used SB-900 w/ diffuser on camera and remote SB-600 on stand w/ umbrella). I’ll be posting more on the flashes this week.

Tycho Live This Saturday – Tampa

Posted by Scott

After a very early flight this morning I made it into Tampa, FL this afternoon. Loving the weather, hopefully it’s a little sunnier tomorrow though. I’m in town for the Back in Black 2 T-Shirt Exhibit which is going down this Saturday (May 16th) at Czar’s in Tampa (Ybor City). I’ll be playing a Tycho/ISO50 live set around midnight to cap the event off.

The event will feature special limited edition shirts from several artists including myself. You can check out all the shirts here, they’re only available through the end of the month so get yours while they last. The shirts can be had for $25 online and $20 at the event.

Click here for full event info

On a side note, I’d like to thank everyone or the kind comments in the 1000th post, it means a lot. Good luck with the giveaway!

ISO50 Newsletter – May 2009

Posted by Scott

The May edition of the ISO50/Tycho newsletter is out! You can view it here. If you’d like to receive them automatically, you can sign up here.

Also a quick correction. If you received the email version of the newsletter, some of the dates for the upcoming Tycho shows were wrong, here are the correct dates:

5/16/09 – Tampa – Back in Black Exhibition
5/23/09 – Detroit – Ghostly 10 Year Show
5/26/09 – Toronto – Ghostly 10 Year Show

Vuela Shirt Now Available

Posted by Scott

Spring is finally creeping into town (although very slowly here in San Francisco) and I’ve been way into the AA tri-blend tees this year. So I printed up a modified version of the Vuela Print on Heather Grey tees for your sunny weather enjoyment. As always, you can get yours over at the ISO50 Shop. I’m also clearing out a lot of the older designs to get ready for summer so you’ll find lots of shirts marked down 20-30%. All marked down shirts are the final pressing of that particular design/colorway.

On a related note I’ve been spending a lot more time trying to learn the ins and outs of product photography. I’ve been shooting the products for years but I’ve never spent enough time worrying about the color accuracy of the output. After all this time working with cameras you’d think it would come easy, but I was surprised to find how difficult it was to get good shots when the goal is creating a color accurate representation of an inanimate object. With my creative photography I’m always trying my best to make things appear inaccurate and I guess old habits die hard. For the shots above I used a tungsten photo bulb/can light along with a Quad CF lamp from Calumet. I had been using 3 lights but it turned out that hitting the subject from the right side and front with lights and letting some natural light in from the left (there was a window there) made for better dynamics so I’ve been sticking with the 2 light setup.

The last couple product shoots were the first times I’ve used a Gretag card to calibrate the camera color temperature under the lights. That and shooting in NEF RAW really went a long way to getting a solid foundation, but there was still a lot of work done in post. Having the calibrated monitor definitely helped at that point, but the real key I found was changing my own perception of the image and training myself to see it in a different way than I’m used to. I always catch myself slipping and trying to make the shots look interesting or enhanced and then have to step back and realize that this needs to be a literal representation of the real object. At any rate, I’ve got a ways to go (can’t even imagine how they get all those high end fashion shots) but it’s been surprisingly interesting learning the subtitles and nuance of a new kind of photography. It certainly is it’s own art form. I’m sure a lot of you have some product photography chops, feel free to share any of your tricks of the trade in the comments.

Also, I know I’ve been promising it for a long time, and I assure you, a very detailed post about color calibration is on the way. The project has sort of taken on a life of it’s own and I’ve brought Alex on board to help with research and production. We’re going to be shooting an interview with a color expert in the next couple weeks and we should wrap the post soon after that so stay tuned!

Back in Black 2 / Tycho Live In Tampa

Posted by Scott

I’m participating the Back in Black T-Shirt exhibit in Tampa, FL this year. The video above has some stuff from last year’s event, they basically bring together a bunch of artists and we all design a black t-shirt. No rules, pretty fun. You can see a small mock-up of my design for the exhibit (above). They should be posting a larger version at the Back in Black site shortly, but I just turned in the artwork so this is all I have for now.

I’ll also be playing a Tycho set as part of the Back in Black 2 party on Saturday, May 16th at the Imperial Theater. I’ll also be bringing out the projectors and doing the live ISO50 visuals along with it. All the details are below:

Tycho / ISO50 Live – Saturday, May 16th, 2009
Location: Imperial Theater – 1420 E. 7th Ave. Tampa, FL
Free entry, 18 & Over
Tycho set starts at 12 midnight.
Back in Black Website

Hope to see you all out!