Alternative London Olympic Posters

Posted by Jakub

If I was a right out of university for graphic design my first projects for myself before working on my own would be grabbing up a project like this for exercise. The olympics have a great history for amazing posters and branding and fine color scheme to work with so why not see what you could do and test out your skills. I personally like the empty pool swimming ones but the font couldn’t be any smaller which pretty much knocks it out of the running to be a real poster for the public.

via kathykavan

9 Comments Leave A Comment


Jakub says:

July 30, 2012 at 1:11 pm

I second that DAN. That’s why I needed this visual break

@CHRISTIAN you mean the wacky one that barely looks like the numbers 2 0 1 2?


brad says:

July 30, 2012 at 1:18 pm

These posters are too sterile to arouse any excitement – complaints about current branding were well heard six months ago. This is old hat.


kyle says:

July 30, 2012 at 8:12 pm

I really like the last ones, the action sequence-freeze frame ones. Instantly inspiring


Ash says:

July 31, 2012 at 8:35 am

Thank god! I think these are great! And no offense to the designer who came up with the Official Logo, but its just horrible. There is really nothing COnstructive to say about the 2012 London Olympics Logo. Im so confused at how it was able to pass through for approval. And who would approve it?

These samples display a very clean design. And I happen to be a fan.

Again, Im sorry for being so negative but someone has to say it.



Christian says:

July 31, 2012 at 4:56 pm


Yep, although once you see it you can’t un-see it. I think if the logo was displayed inline rather than as a square block it would be much better.

The shape itself isn’t brilliant but the colours and break away from predictable branding is what I like about it.

Apart from Salt Lake the rest of these are really dull to me
Which is why I don’t mind the 2012 logo so much