I dare you to watch this all the way through; I still haven’t made it. Is this a joke? If so, who’s in on it? I have to imagine that someone at WSJ, at some point between filming and uploading the video to Youtube, realized this man was completely insane but just decided to roll with it. Either that or Will.i.am has an incredible sense of humor and this is just the first in a series of hilarious lectures where he just fires off random thoughts from the top of his head about various topics ranging from foreign policy to automotive design.
Who thought it would be a good idea to interview Will.i.am about logo design in the first place? What was that whole thing about India? So many questions…
To make it easier on you I’ve distilled the wisdom of this video down to some key concepts you need to be familiar with when developing a logo: “The New World”, “What India is going to do to the world”, “English, but with a different alphabet”, “Problems”, “Don’t use the word brand”, “New types of fonts”.
I love talking to you guys about sports logos and jerseys, so lets get to it on these Dallas ones for 2014. Let’s start with the state shaped logo- not bad, it’s about as literal as you can get, right? They went the minimal route; the shading is a bit over overkill along with the outlining and italic D. The circle one is junk, it looks like it was following some sort of 3 color rule in the center and the designer gave up.
Now to the main logo, the D over the star… cooooome oooonn mannnnnnn. First off, let’s get some ideas going about why they even kept the Stars’ name when they moved from Minnesota to Dallas? I’m guessing a sheriff badge sort of thing right? Well, now it’s just losing soo much character, at least go with that literal over shaded state shaped logo. Also, the outline of the bottom left hand corner of the D and the whole bottom of the D looks screwy because of the use of italic. The black outline has all sorts of jacked up crap going on. This is a multi-million dollar professional team that just approved a hack job, who approved this? Could you imagine pitching an italic star to the Dallas Cowboys fans? Cows would be let loose into the streets.
Look… for the people that think I just want retro back, that’s not the case. I’ve seen beautiful and horrid line work from the 50s to the 80s, I’ve seen over worked and garbage through the 90s to now. I don’t even like the North Stars logo that much when you compare it to others during that time (i.e. Calgary, Hartford, Edmonton, etc. all gorgeous), but I do appreciate the creative effort. I understand the need of a redesign when your old logo is just the word and a star, but the reason it was maybe bothering the higher ups was because it probably wasn’t selling and because it was too plain for fans. This new logo is one whole level worse than a Heineken bottle cap and also with less colors.
Going to end this on a positive note, if I had to wear the green jersey with a different logo on it, I’d proudly do it- it’s laid out nicely and riffing off classic jersey layouts that work with some nice class worked into it.
If you know me personally i’m a huge sports fans, i’ve always wanted to bring design and music fans together with sports fans anyway I can. If I had a dream job it would be hopping around in-between all the major sports teams and redesigning uniforms and logos. Nike did a great job here BUT… there’s a problem, a HUGE problem in my opinion, this doesn’t seem like what a passionate design would design, i’m in love with the fabrics, Nike always nails that department out of the park. The issue is that everything is completely evolving from the early 1990′s expansion boom, that gooey round 3D look or the Sin City “we’re the bad guys” thing. Both of these new logos suffer from that influence and thats the big bummer and the color scheme the designers have to work with. Also, i’m not going to lets simple designs get away with it either, look at the Minnesota Wild logo, you would think ISO50 might like it but no way, look at those trees, what a horrible effort.
To end on a positive note, I love what Nike did for the Oregon Ducks. I hope some of you comment in the comment section because i’d love to have a conversation about all of this.
The Thank You bag is never really looked by anyone that doesn’t do design, it usually just gets thrown away but for me there has always been this appreciate for it. Like most things that are simple and that get tied into DDR/Cold War design, I somehow kind of enjoy the layouts of these.
Lake logos have a tendency to be, well, fairly ugly. This project was created to rethink what they could be.
One Minnesota Lake. One Logo. Every day.
Should only take a little over 27 years to hit ‘em all. Stay tuned and enjoy!
– Nicole Meyer
Who wants to get something similar going for California State Parks, which continue to be in danger of being affected by massive budget costs, some might even be closing soon? Just throwing it out there…
Matt Lehman is really good at logos, and illustrations. It’s been a long time since I’ve seen such a fun and well executed branding portfolio. There are some straight up classics in there, and that Warner Nashville one, wow. I’d love to see this guy get more into poster work, but simplified. I feel like some of his illustrations tend to get a little busy while minimalism seems to be his strong suit. The two included above are good examples of a nice balance of clean lines and texture.