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Archive for the Logos Category

Vintage 70’s Racing Decals

Posted by Scott















Driving through Georgia right now (Tycho show tonight w/ Little Dragon at Masquerade, Atlanta) and came across these vintage racing logos on Sarcoptiform’s flickr. Makes me wonder what it must have been like to sit back with a Coors wearing a Deliverance-era-Burt-Reynolds-neoprene-vest / life-preserver at a drag strip in the 1970’s south. I feel like somehow Aaron Draplin has lived out that exact same scenario via some sort of swap-meet wormhole time warp. I also have to believe he has all of these decals somewhere in his vast collection of great American ephemera.

Decals via the always great Sarcoptiform

Susan Kare

Posted by Alex




I was discussing icon design the other day with a friend and Susan Kare’s name came up. She is the brilliant designer behind these classic Mac icons as well as many other high profile user interface projects. We were specifically talking about Facebook’s icons (which I happen to love), and while I’m not sure if she created the original interface icons for the site, I know she was brought on in 2007 to handle the gifts project. Update: Aaron Sittig created many of the most well known 16 x 16px icons that you see throughout Facebook.

Shown above are some of her limited edition prints. Guaranteed to induce nostalgia in just about anyone that was present in the early 90’s (Mac OS 7.5.3 was the best!). If you’ve got any computer type folks left on your shopping lists, THIS is the gift for them.

Also, an interesting read over on Mashable, an interview with Susan Kare:

“It was a challenge to come up with a symbol for the command key. The word is a bit forbidding, as are many types of images that instantly come to mind, such as a police hat or badge. I leafed through a book of symbols, and came across a similar cloverleaf, which was identified as an image used on signs in Swedish campgrounds to mean ‘interesting feature’…Later I learned it is meant to be a castle, seen from above”.

Swissair: Behind the Logos


Swiss Airlines has a rich history that has been hidden in the archives for quite some time. On March 26th, 1931 when Swissair formed, I doubt anyone at the time really considered the history that they were going to be making with the company’s design. Balair and Ad Astra were the two companies that merged to form Swissair. Throughout the years they’ve changed logos many times but there was one that was most memorable (above). Quite possibly it was the best logo that the company has ever used.

Thanks to SR692 for collecting this information so that we’re able to walk through past logos used by Swissair. Some great, some not so great and a few that were very, very experimental. Hit the jump to see how the company logo changed throughout the years.

Via Wanken

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