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Process Post / Student Project

Posted by Alex

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A while ago I mentioned a project I was working on for class regarding a film festival. The project is about halfway done at this point and I thought I’d post a little (tiny) bit of what I’ve been working on. The project is to create a hypothetical film festival centered around a director of our choice. We are to design all of the collateral that would support the festival; posters, catalogs, tickets, schedules, signage, products, a website, trailer, and DVD packaging to name a few. The style is to be reminiscent of the director, but we are not meant to copy the existing visual branding that surround the films.

As Wes Anderson is my favorite director, I decided to create my fictional film festival surrounding his work. His films are packed with beautiful imagery and all adhere to his very distinctive visual tendencies and style. Of all the directors I was considering (Gondry, Allen, Fincher) his work seemed to have the most exciting/appealing visual possibilities. I started out with a much different approach than what you see above, and was mainly just taking pictures of random objects and curiosities and slapping type over the whole thing. My first directions were really bad, fantastically terrible even. I was pretty much just poorly recreating shots from some of the films and not inserting any additional concept to the look and feel. (I’ll post some of these earlier directions in later process posts).

The direction I eventually landed on, and what you see a piece of above, was a combination of tilt-shift photography and Anderson’s typeface of choice. The use of Futura Bold is a direct tip of the hat to his style. I figured I needed to have at least one direct visual link, given that my image style was much more divergent, and Futura Bold would be immediately recognizable to anyone familiar with his work. The concept behind the tilt-shift choice was based on the observation that all of Anderson’s films seem to take place in a parallel social universe where people say what’s on their mind and things unfold in most peculiar ways. Anderson, being the auteur that he is, sort of curates this whole crazy universe. The tilt shift look, in addition to being visually captivating enough to grab attention, is meant to conjure this image of Anderson overseeing this unusual world that exists in his films. I have been tilt-shifting my own photography so far, with fairly successful results, and it’s been a fun technique to learn. I try to use my own photography whenever possible, and find the “Flickr look” (as in people sourcing images on Flickr) that pervades most projects at school exceptionally irritating. It’s hard to generate your own imagery for a project this big, especially if the concept is unusual, but I feel much more proud of the end result when everything is of my own creation.

The centerpiece of the project is meant to be the logo. We spent the first couple weeks coming up with logo treatments and titles for our film festival (Just calling it the “Wes Anderson Film Festival” was not allowed). For my project, I have neither a title or a consistent logo mark. The logo and title unfold throughout my project, and are consistent in their type treatment and ridiculousness of the language. For example, the title of the LP above is “I Should Probably Try Harder to Score Chicks,” a line from Rushmore. The “logo” that appears at the top of the main film poster is “They Were Giving Each Other Handjobs While You Were Taking a Nap by the Pool.” When you see a lot of pieces of the puzzle, the lack one mark is not evident because the consistent type treatment and language tie everything together. It’s also fun to have super random sentences gracing the front of all of the work; makes for a much more humorous project.

Above is just one piece of the massive project that I am attempting to put together. It is a soundtrack of songs that are either in some of the films, or feel like they might be, and is still very much a work in progress. Having landed on a image/type style, with about a month to go, my motivation has trickled to a crawl. The hardest thing for me is conceptualizing what the project will look/feel like, and once I have this locked down (and it’s just a matter of applying it to all the different formats), I lose a lot of interest in what I’m doing. I’ll kick back into gear soon, and hopefully will have more pieces to show in the weeks to come.

ISO50 Playlist No.2

Posted by Scott

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It’s been a few weeks since we launched the ISO50 Playlist and now a brand new set of tracks is loaded up for your listening pleasure. Just hit play — top of the page, center column (RSS readers must visit site to listen). I am working on the code to allow loading of older playlists which will be archived in the future. Enjoy!

ISO50 Playlist 002 – Compiled by Jakub.

Track Listing:

1. SKALPEL – SCULPTURE
2. CLOUDLAND CANYON – DAMBALA
3. BIBIO – ABERRIW
4. JIM O’ROURKE – FUZZY SUN
5. M83 – YOU APPEARING (ADDLED EDIT)
6. GROUPER – HEAVY WATER/I’D RATHER BE SLEEPING
7. TSTEWART – WHAT’S THIS COLOR
8. AMERICA – AMERICA – TIN MAN
9. MICHNA – DO WHAT YOU WANT TO DO
10. RATATAT – MONTANITA
11. STUDIO – LIFE’S A BEACH!
12. PETER BJORN AND JOHN – ERIK’S FISHING TRIP
13. TOM TYLER – DAYLIGHT ROBBED HER
14. CLOSER MUSIK – 1,2,3, NO GRAVITY
15. FARBEN – AS LONG AS THERE’S LOVE AROUND – ORIGINAL MIX
16. PAUL KALKBRENNER – AARON
17. THE CHAP – AUTO WHERE TO
18. MILOSH – COULDN’T SLEEP
19. MOUNTAINS – BLOWN GLASS TYPEWRITER
20. ANIMAL COLLECTIVE – VISITING FRIENDS

Hit play on the player at the top of the page (center column) to start.

Vintage Etsy

Posted by Scott

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@McCrothers pointed out the fact that you could find some very interesting vintage items on Etsy. I thought it was all about handmade accessories and trinkets, but the above examples suggest otherwise. They’re from the 26 Olive Street shop where you’ll find a few other interesting odds and ends along with a lot of nicely Poladroid-erized product shots. This comes via a Valet article breaking down the Etsy second-hand market.

Teenage Engineering: OP-1

Posted by Beamer

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This thing’s gonna change everything. The new Operator 1 (OP-1) from Teenage Engineering truly shows how beautiful synthesis can be (though the Buchla 200e definitely has some chips in the pile).

A hybrid digital synthesizer and MIDI controller with enough features to question if this thing is even real.

8 synthesizer models (FM, Virtual Analog, String, +), 8 samplers, on board effects, OLED display, battery powered, built in microphone, FM radio, built in speaker, mp3 export, and a sequencer so cool – it’s still “secret”.

ETA: 10-12 months. Price TBA.

More info here: http://teenageengineering.com/products/op-1/

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“TE-10″ – Audio Sample

OLED Display Test

RA112 – Mark E Slow Disco Mix

Posted by Jakub

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Usually every Monday morning I head over to Resident Advisor to check out what weekly dj mix is up. My all time favorite mix on there is this Mark E mix, It was the 112th one up, I think they’re in the 140’s now . This one really kicks off at the 11:30 minute mark and its literally smooth sailing and slow head nodding in your chair(if you’re working and listening) from there on. Some of the highlight tracks are the LTJ Experience and the Marvin Gaye edits but once you get into the meat and potatoes of it I personally lose it, its like watching saltwater taffy, milk chocolate, and crayons being made in front of you on repeat all at the same time, its just this perfect slow tempo and you end up losing track of time.

TRACKLIST
STLFoggy Beats – Something
Amp FiddlerYou – Genuine
Try to find me VOL 1Make Dance – Golf Channel
Cole MedinaLove You Inside Out (Pinches Mix) – House Arrest
Mark EUntitled – Unreleased
Grace JonesLa Vie En Rose (Mark E edit) – Unreleased
Bogdan IrkukCarpice – Rollerboys Recordings
RondenionPrecious Time – Parker Music Works
Mark EGet Yourself Together – Unreleased
LTJ ExperienceI Love You – Irma
Marvin GayeHeavy Love Affair (The Revenge Rework) – Unreleased
Birth ControlPlastic People (Medit) – Unreleased

DOWNLOAD IT HERE

RA112 – Mark E Slow Disco Mix

The Greatest Thing In The World. Ever.

Posted by Scott

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When I was down in LA for the Ghostly show, Jakub, Sam and I were talking and this Schaefer’s Beer ad came up. It’s one of those things that’s so great you want to wait to post it for as long as possible. Well, it’s been years since I first saw it and I guess now is as good a time as any.

This is Ed Kalehoff performing a jingle he wrote on the Moog Modular System for Schaefer’s beer. Even if you don’t know of him, you know his work; he did most of the music and cues for The Price is Right. Nothing tops this though, nothing. How great it would have been to live in a time when a beer slogan like that could fly. Also, was he scratching on that 2″ reel? Awesome.

Why Film Can Never Die

Posted by Scott

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I love digital technology. I love the convenience, the economy, the permanence, and the instantness (yes, that’s actually a word….who knew). So I’m constantly trying to trick myself into believing that I don’t need film photography because digital can replace it. Then I see pictures like the ones above and remember that it’s never going to happen. There’s something going on here that I’ve yet to see captured in a digital image. Sure, I’ve seen incredibly beautiful digital photographs, and they stand on their own. But that’s all they do. They don’t stand over film and they don’t replace it. Film can never die or we will lose our ability to capture the beauty that hides behind the subtlety and nuance that digital seems to miss. There’s a tone, a separation and depth here that I think can only be produced by an analog chemical reaction. The grain is so beautiful it just begs to be blown up to wall-size.

The pictures are of the band Panic Ensemble and were taken with a Canon AE-1 Program by dirkhaim. AE1-P’s can be had for next to nothing (with glass!) on eBay.

ISO50 On Twitter

Posted by Scott

ISO50 On Twitter
So considering all the infinite hype surrounding it, I’ve finally been experimenting with Twitter over the past couple weeks and I have to say, it’s been surprisingly fun. I hooked the blog up so that all the posts are linked up on my Twitter page (using Twitter Tools) and it’s been an interesting way to communicate via a more direct route than is possible with the blog alone. I’ll be posting up giveaways, extras that didn’t make the blog, process stuff (pictures of the daily work), and random other tidbits here and there. It will also be the front lines so you’ll be the first to hear about anything useful or interesting before it hits the blog.

So there you have it, ISO50 on Twitter, join up! @ISO50