Muxtape is a new platform for bands to create profiles and showcase their music. It was originally designed as a place for users to upload MP3 mixtapes (like Apple iMixes) of their favorite music. This didn’t fly with the RIAA, and Muxtape had to shutdown in August of 2008; the year’s “most heartbreaking death” according to Wired. Rather than spend all of eternity in a futile legal battle, creator Justin Ouellette decided to switch gears and develop a new Muxtape centered around original content.
I haven’t had a chance to use it myself (new bands can only be invited by participating bands), but I see great potential for Muxtape. As a musician, I am constantly frustrated by the chaotic mess that is Myspace. If it wasn’t a necessary evil in the pursuit of a successful music career, I would gladly never visit Myspace again. The possibility of a new (and aesthetically pleasing!) platform is definitely exciting.
The layout of each Muxtape page is very simple and works off a strict three column grid. This creates a pleasing consistency between pages, and still allows a band’s personality to come through with creative implementations of the grid (without crashing my browser *cough* Myspace). It will of course be very difficult to compete with the reach and popularity of Myspace, but I think the simplicity of Muxtape’s design might be refreshing enough to draw a substantial number of users away. Some may miss the social networking component, but I like how Muxtape puts the focus back on the music and doesn’t allow for as many unnecessary distractions. Good luck Muxtape!
(via Subtraction. Great Article Khoi!)