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Archive for the Branding Category

SVPPLY Helping You Follow Quality Brands

Posted by Jakub



“Svpply helps you find the products you love, from the people and stores you find interesting.”

When I read that it sounded pretty appealing, then I noticed some of my co-workers using it and I dug in deeper and really enjoyed it since I want to bring in more product reviews onto the site next year, especially well designed ones.

Some people MIGHT write it off as “well this is how rich people shop” but a lot of this stuff is in a good price range plus it helps you pick something worth saving your money for.

If you guys join, let me know, here’s my acct: Heathered Pearls / SVPPLY

Brand Minimalism

Posted by Scott













Mehmet Gozetlik decided to explore what would happen if he stripped down the packaging of iconic brands to the bare minimum. The results are fantastic and represent the kind of branding that always pulls me in. I’d love to see a real-world study on how effective these “minimal-ized” were on the general public (not just designers). Do you think they would do better?

My personal favorite results here have to be Jelly Belly, Nutella, and Guinness.

The Dieline via Jeff Toll

Trading Card Designs – Part 1

Posted by Jakub







When I look back into my childhood I try and figure out why I have such a intense passion for certain layouts, design and unique printing. I’m sure some of it just stems from trying to revive nostalgia, though sometimes I think it all comes back to my obsession with collecting sport cards, I think I was at 40k+ cards at one point and every Beckett Pricing Magazine imaginable. I’m only showing the tip of this iceberg so i’ll make it a series, we’ll start with some classic O-Pee-Chee and Fleer and once we get into the deep cuts i’ll share some real favorites but pretty much that Cam Neely one is a favorite.

Vintage NHL Media Guides

Posted by Jakub







Howard L Berger via Raeo

I still do my best to be a hockey fan these days but i’m kind of over it for the most part but I was an insane collector of NHL(mainly Vancouver Canucks and Pavel Bure) memorabilia when I was a little kid though. I saw these posted on facebook and I had to share since some of the layouts, pretty unbeatable compared to whats out there these days.

Swiss Air Lines Rebrand

Posted by Scott





Switzerland’s current national airline (no, not that old one with the best branding possible) has undergone a rebrand and Brand New has all the details. A lot of people have been grumbling that the original “cube” logo was better — and I certainly agree — but judging this at face value, I have to say I’m into into it.

Brand New via Sam Valenti

Further reading: Be sure to check out Shelby’s post on Swissair’s (the now defunct Swiss national airline) branding.