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Archive for the Advertising Category

Vintage Apple II Ads



Apple’s vintage print material during the late 70s to the 80s was sexy, and I do mean sexy. The first image here is a print ad for the Apple II. It’s really such a beautiful illustration; if only it could be brought back to life to be used again somehow. The second image is also an ad for the Apple II, this time using photography.

Via Mac Spoilers

Firespotter 404 II: Process Post

Posted by Alex




A year ago, I wrote about a video I made for our Nosh 404 page. Shortly after the success of that video, we set out to film a sequel. The idea behind the followup centered around the same fictional Special Forces team we used to handle that very dangerous and exciting 404 mission. This new video is sort of like a highlight reel of all the skills and tactics they can offer in the “web services” realm.

It’s been a while since I’ve written a process post here, so I figured this would be a good project to start back up again with. It’s pretty far afield from some of the typical design writing I’ve done, but it was a really fun project and an interesting case-study in non-traditional marketing for startups.

Final video above as well as a quick breakdown showing the original footage and the eventual effected final output. Follow me on Twitter here.

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Liveries: Marlboro

Posted by Rory

Until the semi-recent ban of alcohol & tobacco advertising in motorsports, cigarette manufacturers spent heavily in racing sponsorships. Marlboro was no exception, in fact they probably spent more than every other brand combined.

They are probably best known for their involvement in Formula 1, starting with BRM in the early 70′s, moving to Mclaren in the 80′s, and finding an eventual home with Ferrari, whom they still sponsor today (some say subliminally…). Phillip Morris is a hugely profitable company and it is no coincidence that their endorsement of a team has historically resulted in a winning car.

Their bold red, white, and black branding is visually synonymous with many iconic race cars, and as evidenced in the pictures, they had their hands in nearly every reach of the sport. I understand the need to limit mass advertising of a deadly product, but I do miss their colors in racing. I’ve always loved the Marlboro logo, the type is perfectly balanced with the simple geometry above it and it always looks great on the front of a badass car.

-Rory

Liveries: Martini & Rossi

Posted by Rory

Building a fast car is expensive. Title sponsors pay large sums in sponsorship fees to display their brand prominently on a race car, and their brand esthetic usually dictates the color scheme applied to the rest of the vehicle. Some people lamented the arrival of decal-infested machines, but I’ve always been fascinated with how a creative paint job can make a some of these objects much more memorable.

In this first series, I’ve featured one of motorsport’s oldest title sponsors, Martini & Rossi.

-Rory

John Jay of Wieden Kennedy + Creativity

John Jay of Wieden + Kennedy was recently named one of the most creative business people in 2011 by Fast Company. His position as W+K’s executive creative director takes him between all of the W+K offices in an effort to breed those cultures into the main headquarters in Portland.

In this video John Jay talks about his creative process. He takes a step back and approaches his interpretation of process from a wise view. What I’ve drawn mostly from this is that it’s about conversation. Most importantly it’s about listening to what people have to say and then taking that to make it relative and understandable to other people.

The last thing that I’ve drawn from this that I agree with is that you should always place yourself around people that you aspire to be. It’s really about surrounding yourself with positive energy. It sounds cheesy but it makes a world of difference.

The greatest thing we can offer is to be great listeners.

Also shared on Wanken