Liveries: Martini & Rossi

Posted by Rory

Building a fast car is expensive. Title sponsors pay large sums in sponsorship fees to display their brand prominently on a race car, and their brand esthetic usually dictates the color scheme applied to the rest of the vehicle. Some people lamented the arrival of decal-infested machines, but I’ve always been fascinated with how a creative paint job can make a some of these objects much more memorable.

In this first series, I’ve featured one of motorsport’s oldest title sponsors, Martini & Rossi.


15 Comments Leave A Comment


Sean Kane says:

June 5, 2012 at 6:11 pm

Great post, I’m a huge fan of classic liveries and this is definitely one of them.
Also I hadn’t seen that Lotus BRG and Martini combo before, very unique.


Collective says:

June 6, 2012 at 7:04 pm

@7: I own that book! A wonderful visual trip the the group B days, one of the deadliest but arguable some of the most exciting racing in motorsports. Not to mention the cars were so beautiful!!


Collective says:

June 7, 2012 at 12:38 am

Gulf is one of my favorites too, but they only had a few works teams. If I can find a solid list of examples in my digging, I’ll be sure to post it in the future. -Rory


Sachiko says:

August 28, 2012 at 7:20 am

I am considering doing a fall plnntiag schedule. I actually have a bunch of weeks already worked out, but I haven’t figured out how to coordinate it all yet. If I have time, I will be putting it together this fall.