Ira Glass describes the importance of producing a lot of work to endeavor through the frustrating early stages of a creative career. The first two minutes of this video should be required viewing for anyone and everyone getting into a creative field. In his case, he’s talking about video production, but his points are easily applied to any other realm. Definitely one of the most inspiring (or illuminating) pieces of advice I’ve come across.
The first couple years that you’re making stuff, what you’re making isn’t so good — it’s not that great. It’s trying to be good, it has ambition to be good, but it’s not quite that good. But your taste, the thing that got you into the game, your taste is still killer and your taste is good enough that you can tell that what you’re making is kind of a disappointment to you. A lot of people never get past that phase and a lot of people at that point quit.
And the thing I would just like say to you with all my heart is that most everybody I know who does interesting creative work, they went through a phase of years where they had really good taste and they could tell what they were making wasn’t as good as they wanted it to be. We knew that it didn’t have the special thing that we wanted it to have and the thing to do is — everybody goes through that. And for you to go through it, if you’re going through it right now, if you’re just getting out of that phase or if you’re just starting off and you’re entering into that phase, you’ve got to know it’s totally normal and the most important possible thing you can do is do a lot of work. Do a huge volume of work.
In honor of the currently unfolding (ha) Fashion Week in NYC, I thought I’d post on some of the terrific typography at work in the fashion world. When I first got into design, I used to think the typeface for the Louis Vuitton logo was the epitome of graphic design. I remember writing everything in Futura Medium for a good month (even research papers, nothing was spared). These days, I still to pick up the occasional GQ or etc just for the ads — usually can pick up a few interesting things. There are always a number of logos that catch my eye, continue reading to see some of the marks that resonate most.
The mark for The Fashion Center (above) is perfectly simple. How brilliant to utilize the button holes to form the F! This is probably one of my favorite logos of all time. What it comes down to for me is that the 5th button hole is slightly smaller than the rest — this subtle scale shift makes the whole thing. Developed at Pentagram.
A few rejected book covers by Klas Ernflo. Beautiful typography at work here — I especially can’t get over how amazing the uppercase G is in the top image (looks like Didot, but I’m not positive). Surprising (and not at the same time) that these were rejected by the publisher. I would have bought them on the spot, regardless of their contents!
Recently I’ve been trying to determine my favorite occurrence of each letter of the alphabet. I’ve picked a few, like the “G” seen above, but most letters remain up in the air. The eventual goal will be to have a list of 52 shapes; representing my absolute favorite renderings of each letterform, upper and lowercase. After that I guess I’ll move onto symbols and numbers (I already know my favorite “7” — Clarendon). A few other examples might be the “W” from the Westinghouse logo, the lowercase Avant Garde “a”, and maybe the “H” from Scott’s recent post.
Would love to hear everyone else’s favorites! It’s hard I know, to narrow it down outside of the context of application, but I’m sure there are some standout letters for each of you. Let us know!
My most recent assignment for my MFA program is a pretty exciting one. Our task this semester is to pick a dead, dying or defunct brand and revitalize it. We are free to choose pretty much whatever we want so long as we can make a case for its need of a makeover and/or repositioning. The goal is not only to develop a new identity system for the brand, but also to extend its focus into untapped commercial avenues. For this part especially, we are encouraged to let our imaginations go wild. At the end of the project we will have an overhauled identity system, new product extensions, and an imagined history starting from wherever we picked up — the only thing that must be carried over is the original name.
Pan Am, a most beloved brand, would be a great example of something that would work really well for this project. Picking something that is familiar to people and in the public consciousness is always a good strategic choice. Although, you do run the risk of competing with a powerful history and a previously very effective identity. Another good example that Scott and I discussed was General Dynamics.
Today in class we went over everyone’s choices and there were some pretty cool ones; some very random, and most with lots of potential for sure. I am still on the fence with my choices, but I think I’ll come round this weekend when I have more time to think of potential futures. Right now, I’m thinking it might be fun to try and make No Fear cool again. They obviously aren’t an extinct brand, but if you visit the website you’ll see there is room for some…improvement.
Anyone think of other brands that are in desperate need of a renovation or rebirth? We found this list, but most I had not heard of. I’m sure there must be some others out there just screaming for an overhaul. Sound off in the comments.
Alexandra Valenti has a very diverse portfolio of photography. Two of my favorite things — Hawaii and recording studios — are frequently portrayed. Her work reminds me of what I imagine to be the perfect day; adventuring around some abandoned island all afternoon, then coming inside and recording deep into the night. What a combination.
The chosen subjects and processing style remind me a bit of some of Neil Krug’s work.
826LA has released a second round of Time Travel posters, on sale at their Echo Park Time Travel Mart. You can view the first series on this page as well, just scroll down a touch. Both were created by Los Angelas based illustrator/designer Amy Martin. As Amy notes on her blog, the sans-serifs at work are Turnpike and Featured Item. The script face is Vitrina.
I love both editions — can’t really decide which set I like better. I think they each have their strong points; for me, the illustrations of the first series and the typography of the second are the standout features. If there were some way to make a super amazing hybrid of the two I’d be all for it. At the end of the day, they are both great — terrific concept and strong execution.
I found a number of cool sites as I explored the Cargo network this last weekend. One such site was the portfolio of Chad Hagen. I love how each of his projects unfolds as a series; within every section there are a number of interesting images tied together by similar visual stylings. I enjoyed clicking through the slideshows and determining my favorites of each, some of which are above.
His beautifully designed illustrations look like they could be out of an instruction manual for some amazing (albeit nonexistent) product or device. As his title “Nonsense Infographics” indicates, there is actually no “information” being conveyed per se — but when the graphics look this good, I don’t really care.
Cargo is a terrific web publishing platform built with creatives in mind. Like many content management systems (Squarespace, Indexhibit, Joomla etc), Cargo provides a backend that allows you to quickly publish and maintain a website without ever opening Dreamweaver. What distinguishes Cargo is a focus on simple and effective design. Consistent in all Cargo templates is a layout that is clear and simple; allowing the work to speak for itself without a complicated interface getting in the way.
Cargo evolved out of the system that runs the SpaceCollective community. We found it remarkably successful and efficient in creating visual content on the web, placing a strong emphasis on design, layout, image quality and typography. Our goal is to dramatically increase the accessibility and exposure of creative individuals on the Internet, while aspiring to build a networked context that will contribute to the culture as a whole.– Cargo Collective.
Noteworthy Features
– Free hosting with the ability to set up a custom URL. This is awesome. I have also played around with Squarespace, but their hosting costs are a little frightening — especially if you are also paying URL registration on top of that.
– Multiple template designs to build off. Each one starts with a great layout and it’s really easy to apply your own brand. Simple manipulations of color, font, and header images etc quickly distinguish your site from the skeleton template.
– Follow feature, similar to Tumblr or Twitter — allows you to keep tabs on your favorite Cargo pages.
– Developer forum. I had a small issue which I posted to the forum — received a response within 3 hours. Not bad!
– Slideshow and Fullscreen features for viewing images. This is exceptionally easy to incorporate (just a matter of clicking the buttons) and is a really great feature. Works flawlessly and adds an extra touch of unique functionality.
My Experience
I spent the last few days migrating my portfolio to the Cargo system. I had done a lot of the preparation work a while ago, when I put a portfolio up on Behance, so I didn’t have to spend too long sourcing my images and writing description paragraphs. I was thrilled to be moving to a more personalized portfolio space — as much as I love Behance, sometimes it can feel a little too much like a design Myspace.
The set up process was quick, easy, and remarkably enjoyable. All in all I would say it took about 6-8 hours from start to finish. Most of this time was spent designing the look and feel after the content was uploaded. Once I got familiar with the CSS at work, it was just a matter of figuring out exactly how I wanted to look — altering fonts sizes, small layout tweaks, and making sure everything worked properly. I only hit one or two speed bumps, all easily solved by a quick Google search.
I think it’s important to note that I am not a “web guy” by any stretch of the imagination — if I can handle it, this is a good sign for anyone intimidated by the words “CSS” or “target blank”. Having a basic understanding of CSS/HTML helps, especially if you are planning on tweaking the template significantly, but it is not completely necessary. Even with my limited knowledge, I was able to make the adjustments necessary to create a site I am happy with. As mentioned, the important part of a site like this is the work, and I didn’t really feel like I needed to brand the site too extensively.
As of now, Cargo is in the pre-release stage. I am really excited to see how this system evolves as more and more people get involved. I would highly recommend it to anyone debating which CMS to choose. If you would like to apply for an account, use the contact address on the website.
