Hoffman-La Roche: Esanin

Hoffman-La Roche commissioned this ad featuring photography by René Groebli for the anti-anxiety drug, Esanin. At first glance I really didn’t grasp how amazing this composition is. If you really study it you’ll see some incredible typography and layout. I love the image, the various faces blending to create these almost psychedelic colors is very striking. Those crazy Germans, why do they have to be so good? You’re making us all look bad.