Naive: Modernism and Folklore

Posted by Alex

If you’re a fan of the 60’s style illustrations I’m fond of posting sometimes, you will love this book: Naïve: Modernism and Folklore in Contemporary Graphic Design. I picked it up the other day to assist me in an illustration project I’m working on now (more on that later). It’s been especially great for sourcing inspiration about color palettes. Could use a little more text though (there isn’t a word in there). There are a lot of familiar favorites inside (was nice to see Siggi Odds make an appearance), and also a ton of artists I had never seen before. Highly recommended if you’re on an illustration kick.

Naïve documents the extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design. This compilation introduces a new wave of young designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating them into their work. [Link]

10 Comments Leave A Comment


walter soza says:

January 20, 2010 at 8:21 am

I received this book as a x-mas gift from my wife. This is fantastic inspiration for vintage pattern and like you said, color inspiration. The muted palettes somehow vibrant with life. Great book if you love classic, vintage, modern design.


Alphonse says:

January 20, 2010 at 9:12 am

This looks great. I prefer the guys that inspired these guys though. Charley Harper: An Illustrated Life is an absolute must have.