I’ve been meaning to write up process posts for some of the work I’ve created while studying at the Academy of Art University, and now that it’s a new year I figured it would be a good time to get started.
Beast in a Neon Cage is the name of a hypothetical film festival I created during the Fall 2010 semester. The assignment was to create a festival for a director of our choice and develop a brand and visual identity to extend across multiple pieces including: a poster, catalog book, DVD set, soundtrack, letterhead, schedule, tickets, signage, website and numerous products. Previously, Alex wrote about the process of designing his festival for Wes Anderson here, here and here. Instructors at AAU continue to use his festival as a benchmark for a successful project.