Archive for the Industrial Design Category

GIVEAWAY: Warby Parker X Ghostly Glasses

Posted by Jakub

We’re excited to be able to giveaway 1 pair of these Warby Parker X Ghostly International sunglasses to the ISO50 readers. All you need to do is list off an album from 2015 that has soundtracked your summer in the comment section below. We’ll pick a winner next Wednesday. Enjoy your weekend!

Ghostly’s latest collaboration with Warby Parker features the beautifully minimal Henning frames. The desire with Henning was to showcase quality, character and resilience without being distracting. Crafted from premium matte acetate, and Japanese titanium the Henning boasts a one-of-a-kind cutout-keyhole bridge and wraparound temples. Each purchase comes with a lens cloth designed by Matthew Shlian, and a Warby Parker carrying case.


– Made from polycarbonate, the most impact-resistant material on the market
Offer 100% UV protection
– Anti-scratch coating and anti-reflective coating included

– Made from cellulose acetate cut from a single sheet to maintain colorparity
Temple arms made of lightweight ion-plated titanium
– Akulon-coated screws for durability


For those of you that are on Spotify there’s a lovely 25 song playlist featuring everyone from J Dilla to The Sea And Cake to Lone, head over here to check it out.

Les Ateliers Ruby: Munich 90 Collection

Posted by Jon M

Les Ateliers Ruby are celebrating the 90th anniversary of BMW Motorrad by launching a new range of 5 luxury motorcycle helmets as part of the “Munich 90 Collection”. The collection references the color scheme of legendary models which have helped BMW leave it’s undeniable mark on motor sports history.

Leica M Special Edition

Posted by Jon M

Apple chief of design Jony Ive and industrial designer Marc Newson worked together to design a one of a kind special edition of the Leica M rangefinder camera, to be auctioned at a charity event with the proceeds going towards (RED), the charity founded by Bono from U2 to support the fight against HIV and AIDS, and is expected to raise anywhere between $500,000-$750,000.

It is said that it took Ive and Newson 85 days and over 500 models to come up with the final product, which features a laser machined aluminum body and an anodized aluminum outer shell, a 24-megapixel full-frame CMOS sensor (as the $7,000 Leica M), and it includes a 50mm f/2 lens.

Warby Parker x Ghostly International

Posted by Jakub

Screen Shot 2013-07-17 at 3.05.45 PM
2 brands that we know and love collaborated on 2 beautiful pairs of sunglasses. Head over to Warby Parker for the story and a great playlist curated by Ghostly International of their catalog. Below is a kaleidoscope promo video which includes Tycho’s “Dive”, as of this morning only the Smokey Grey is still available.

Honda Motorcycle Design: Illustrations

Posted by Rory

So Tycho just got back from the amazing Taico Festival [yes, really] in Nagano, and on our off day in Tokyo I had the pleasure of visiting the Tower Records book store in Shibuya. I cannot stress enough, this place was coffeetable book PARADISE, I walked out of there with slight buyers remorse, that is, until the flight back when the “in flight entertainment” consisted of endless episodes of Everybody Loves Raymond. I digress. Although they didn’t have the one i’ve been looking for for years, Part 1, they did have this second volume of Honda Design drawings from the mid eighties throughout the 2000’s. In this post I featured just a few of the exquisite hand-drawn mockups of some timeless Honda machines.

Just got my CB360 on the road yesterday [with rebuilt Mikuni carbs and CB750 forks], so this seemed like a fitting post for the weekend as I gear up to blast around the Berkshires. Enjoy!

[Published by Dainippon Kaiga, ISBN 978-4-499-32107-7]

Designing The Xbox One

Posted by Scott

Pleasantly surprised by the striking good looks of the newly revealed Xbox console. Wired has a piece detailing the new unit and the design process that formed it.

I’ve read a lot of people bashing the design after the reveal. I’m not sure what they’re comparing it to, this or this or even this, but in my book it’s the best looking console thus far. Of course it’s all relative considering the gaming industry consistently produces some of the worst product design imaginable given their budgets and resources. I’ve seen a lot of people online comparing it to an 80’s VCR. I love 80’s VCRs, I love stackable media components, and I’ve always loved Xbox, so I suppose I’m somewhat biased.