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B&O Beogram – 1974

Posted by Scott


Bang & Olufsen are masters of industrial design and Jakob Jensen’s Beogram 6000 is one of their greatest achievements. The lines on this are as close to perfect as you’ll find and you can’t lose mixing wood grain with stainless steel.
I really can’t say I am as impressed with their work in recent years. It seems as if industrial designers are always trying to “evolve”, which is fine as long as your idea of evolution is turning into an alien. When I look at a classic example of design like this I really see a human element missing from a lot of it’s modern counterparts. Objects like the Beogram 6000 seem to be begging humans to touch them, whereas objects like this seem cold and foreboding.