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All posts by Alex Cornell

Alex Cornell is a San Francisco-based Designer and Musician. He is a cofounder of Firespotter Labs, a Google Ventures funded startup. He has also worked for IDEO, Plancast, and many other Bay Area companies as a UI/UX and brand designer. Recently he passed over 2 million views on YouTube where he maintains a periodic online musical presence. Contact Alex: emailE=('alex@' + 'iso50.com') document.write( '' + emailE + '' ) Links for Alex Cornell: Alex's main site / portfolio Alex on Twitter Alex's Music

Makeshift

Posted by Alex





Pascal Tremblay aka Makeshift is a graphic designer based in Montreal. I am usually not a fan of anything resembling postmodernism, but Pascal’s eye for color and composition make him an excpetion for me. I am not sure how Pascal renders his images, but they sure look hand done, at least for some of the watercolor-like textures.

I also noticed you can most of his work here, sometimes at really massive sizes (yet still affordable).

BMW 3 Series TV Spot

Posted by Alex






There I was, minding my own business watching Sunday morning football, when these sexy pieces of design snuck up on me. Typically my brain turns off at the first sight of a car commercial, but this 2010 spot for the BMW 3 Series is a breath of fresh air. It’s great to see a company going back to their roots. Interspersed with the requisite this-is-a-car-commercial-and-we-are-driving-on-a-closed-road-that-doesn’t-exist type shots, there is some really terrific graphic design. Watch it on the BMW homepage for the highest quality version I could find (header image 2 of 5).

It’s not the first time BMW has impressed us with their design sensitivity, check out these vintage ads as well.

Josef Schulz

Posted by Alex







You may remember Josef Schulz’s series Sign Out from a while back. I was a big fan of that series, but these photographs, that focus on the subtle details of architecture, are much more intriguing to me. It’s all about the lines and the color. I am reminded of the work of Philipp Schaerer — that or video game architecture, where environmental details are obscured just enough to allow you to focus on the bad guys (or reduce processor load).

Using digital image processing, the analogue picture produced is then “cleansed” of the few remaining hints pointing to age, location or environment of the buildings. All details that might possibly allow conclusions concerning the actual size, users, time or place of the buildings are completely removed. The physical reality of the buildings is changed in such a way that they seem to become virtual blueprints designed to perfection.
– Excerpt from an essay by Thomas Ruff.

Vessel

Posted by Alex


This is the incredible video for Four Tet’s remix of Vessel by Jon Hopkins. Not only is it mega weird in the most perfect way, but it really suits the song perfectly. Hypnotic to say the least. I love it when the dancers are on a really short repeat loop: the shots between 00:16-00:45 and the very last are my favorite.

It’s been a while since I’ve seen a video synced with music in such an interesting way. This was probably the last time.

via Carefully Selected Garbage

Princeton 1966

Posted by Alex






I came upon these pictures from the Princeton 1966 yearbook while tracking down a copy of Take Ivy. These shots are reminiscent of those in Hayashida’s book, but they are actually from a year later and were just published in the school yearbook. I went to prep school and I did not look this cool.

What I love about these shots is the feeling of potential that is conveyed. I feel like important things are being discussed; movers and shakers are in the making. It appears impossible to not achieve ultimate focus in this academic environment.

via The Trad

Kim Holtermand / Tuve

Posted by Alex





Kim Høltermand emailed to let us know about his incredible new series Tuve. I would love to find this place and see if it’s as eerie in real life as it is depicted here. Out of context some of the rocks look like abstract 3D renderings floating in space. It’s hard to imagine water that still. Breathtaking and haunting as usual from Mr.Høltermand.

Boolean Taxidermy

Posted by Alex




Zeitguised posted some new work on thier blog called Boolean Taxidermy. I want to eat it. That or float around and go to sleep in it. Anyway I think these stills are pretty remarkable. Check out the rest of their work to catch some of it in motion.

via bdif

Boolean logic is a complete system for logical operations, used in many systems. It was named after George Boole, who first defined an algebraic system of logic in the mid 19th century. Boolean logic has many applications in electronics, computer hardware and software, and is the basis of all modern digital electronics. [link]