BMW 3 Series TV Spot

Posted by Alex

There I was, minding my own business watching Sunday morning football, when these sexy pieces of design snuck up on me. Typically my brain turns off at the first sight of a car commercial, but this 2010 spot for the BMW 3 Series is a breath of fresh air. It’s great to see a company going back to their roots. Interspersed with the requisite this-is-a-car-commercial-and-we-are-driving-on-a-closed-road-that-doesn’t-exist type shots, there is some really terrific graphic design. Watch it on the BMW homepage for the highest quality version I could find (header image 2 of 5).

It’s not the first time BMW has impressed us with their design sensitivity, check out these vintage ads as well.

15 Comments Leave A Comment


Scott says:

September 27, 2010 at 5:27 am

They run these regularly during Mad Men. In fact, I think they had an extended version when BMW was the limited commercial interruption sponsor for the first episode.


Chris says:

September 27, 2010 at 6:14 am

I was wondering if this commercial would show up here. I saw it too and was wondering who did it and if they frequent this site for inspiration.


Ryan says:

September 27, 2010 at 8:54 am

Love this spot… They’ve used some of these ‘culture’ of small BMW segments in previous ads, too… Love the swanky type and overall feel of this one. Good energy going here. (makes me even more happy to be a 3er owner!)