ISO50

Why Design is a great video series by furniture company and all around design icon Herman Miller, which profiles some of it’s best designers:

At Herman Miller design is the language we use to ask questions and seek answers to the problems our customers face. The design process is a journey into the unknown—or as George Nelson once quipped, “I have never met a designer who was retained to keep things the same as they were.” Before we decide what we do and how we do it, we like to begin by asking the question “Why?” In Why Design, a new video series, we explore the world through the eyes of our designers, and share something of why we value their point of view.

Each Monday morning, from September 10th through October 29th, Herman Miller will launch a new designer profile at Why Design. The series includes:

9.10.12 – Yves Béhar – “Surfing Is Like Improvisational Jazz”
9.17.12 – Don Chadwick – “The Camera Becomes an Extension of Your Eyes”
9.24.12 – Ayse Birsel – “Your Life Is Your Most Important Project”
10.1.12 – Irving Harper – “Paper Is a Versatile Medium”
10.8.12 – Gianfranco Zaccai – “Great Food Should Be Like Great Design”
10.15.12 – Studio 7.5 – “Design by Its Nature Is Collaborative”
10.22.12 – Steve Frykholm – “It’s the Breaks That Allow My Mind to Refresh”
10.29.12 – Sam Hecht + Kim Colin – “We Need Contrast and Tension to Be Able to Create”