There I was, minding my own business watching Sunday morning football, when these sexy pieces of design snuck up on me. Typically my brain turns off at the first sight of a car commercial, but this 2010 spot for the BMW 3 Series is a breath of fresh air. It’s great to see a company going back to their roots. Interspersed with the requisite this-is-a-car-commercial-and-we-are-driving-on-a-closed-road-that-doesn’t-exist type shots, there is some really terrific graphic design. Watch it on the BMW homepage for the highest quality version I could find (header image 2 of 5).
It’s not the first time BMW has impressed us with their design sensitivity, check out these vintage ads as well.