ISO50

Afiler’s Flickr has some excerpts from a book by Ladislav Sutnar aptly entitled How To Show Telephone Numbers On Letterheads. As you may have guessed, the book features various examples of type placement in letterheads. It’s a very nice set of classic examples of a dying art form and is designed by one of the key architects of information design. I’ve always seen letterheads as a great opportunity to get away with being a minimalist in an otherwise standard design scenario. It’s pretty easy to convince a client that clean, efficient design is the answer in the case of a letterhead as most of the page is required to be blank by default. Of course they will probably still ask you to make the logo bigger. View the entire set on Flickr

Some more pages from Graphis 190 (1977/78) via insect54

Yes sir, Mr. Crouwel. Via FFFOUND via insect54.

Shepard Fairey has re-designed the covers for two of George Orwell’s classic novels: his dystopian masterpiece, 1984 and his totalitarian allegory, Animal Farm. I can’t think of a better artist to tap for such a task, these two concepts fit nicely with the decidedly cynical slant of Shepard’s work. I really like his take on the covers, but must admit that the minimalist / modernist in me is still partial to Art Brenner’s original for Animal Farm (above).

More greatness from Mr. Aicher Via rallovallo