CBC 1975

CBC Annual Report 74-75 graphic. The forms are incredible but the blue is a bit too royal-blue for my tastes. With a more muted color scheme and a shift of the blues into the aqua realm this would be on a whole other level. But I am assuming if you found a copy of this today, it would have faded just enough to look pretty amazing.

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Mathias says:

September 19, 2007 at 4:44 pm

You certainly have a real affinity for 70’s design. I do too, though. So I can understand.

This particular design is very cool; it’s bold and attention demanding. I agree with you on the colors, but they’re definitely a 70’s color combo. What were they thinking back then! What are we thinking now? Isn’t it great how design changes/evolves as a whole, over time, without designers necessarily doing it on purpose. It’s as if we’re maturing as a race and our collective taste changes, just like an individual as he/she matures. Or is it inspiration that changes, as society does, therefore altering the output of the design industry… an interesting topic I’ve often thought about.

Mathias says:

September 19, 2007 at 4:48 pm

I meant to add, about the annual report cover, that I hate the typography, hehe. It doesn’t need to fight the focus of the thing for attention but it could use a little 70’s stylin’, don’t you think? It’s the only thing that seems essentially detrimental to the whole dezine.

Typography is my biggest current war. Used to be color, got a decent handle on color usage, now it’s type I feel the need to conquer… as if I ever will.

Scott says:

September 19, 2007 at 5:07 pm

Mathias-
Thanks for the comments….I personally like the type treatment here. The design itself is so over the top, I think taking a restrained, minimalist approach to the typography definitely balances the piece. I am also a big fan of the grid based Win Crowley-esque type placements you see in there, so that’s a plus as well.