Above Everything Else

Posted by Scott

This entire video — a TV spot for Silestone, apparently some sort of space-age counter top material which shatters all of your fruits and vegetables on contact — is CGI. Incredible. If I could do video like this I’d spend all my time recreating sets from 2001.

Title: ‘Above Everything Else’
Brand: Silestone
Production company: The Mushroom Company
Director/DoP/Art direction/Post/Editor: Alex Roman
Original idea/Concept: Alex Roman
Additional CGI: Juan Ángel García Martinez
Music: ZipZap Music
Spot TV 60″ | Video Link

12 Comments Leave A Comment


Cornelius says:

November 18, 2010 at 9:39 am

Total 100% photorealism. You would literally not be able to differentiate between his renders and film. For me, this is a first.


Alex says:

November 18, 2010 at 11:14 am

As soon as I watched this I knew it was by Alex Roman. I remember his video “The Third and the Seventh” which was even more incredible.


eli says:

November 18, 2010 at 2:51 pm

i saw this posted somewhere else as well and someone wrote in to point out that the difficulty of cgi isn’t things like this, it’s making things move (humans, animals, etc.). seems like a valid point but as someone who can accomplish neither, i’m still blown away by how great this looks.


Cornelius says:

November 18, 2010 at 3:20 pm

With all due respect Eli, to achieve the quality of shaders, texturing, lighting and camera work on this takes an enormous amount of experience and difficulty. Physics and bone kinematics are definitely tricky things to get looking right, but it’s also incredible difficult to achieve this level of photorealism. Which is why you rarely see it, if ever.


Doug says:

November 18, 2010 at 4:54 pm

The composition of the shots (and the fact that this is amazing photorealism) reminds me of “The Third & The Seventh” by Alex Roman, which was posted here not long ago. Amazing work, this.


Jag says:

November 18, 2010 at 6:29 pm

This is so far beyond the realm of my capacity to understand how this is created. I would have bet (and lost) one million dollars that this was filmed.



Connor says:

November 22, 2010 at 4:09 am

+1 for the 2001 remake. I’d love the skill to reshoot and extend some of those original scenes in glorious shiny HD.