Above Everything Else
Posted by Scott
This entire video — a TV spot for Silestone, apparently some sort of space-age counter top material which shatters all of your fruits and vegetables on contact — is CGI. Incredible. If I could do video like this I’d spend all my time recreating sets from 2001.
Title: ‘Above Everything Else’
Brand: Silestone
Production company: The Mushroom Company
Director/DoP/Art direction/Post/Editor: Alex Roman
Original idea/Concept: Alex Roman
Additional CGI: Juan Ángel García Martinez
Music: ZipZap Music
Spot TV 60″
12 Comments Leave A Comment
Cornelius says:
November 18, 2010 at 9:39 amTotal 100% photorealism. You would literally not be able to differentiate between his renders and film. For me, this is a first.
Juan Miguel Marin says:
November 18, 2010 at 9:56 amamazing imagery… music is ok for me, but truly an amazing piece regardless
Alex says:
November 18, 2010 at 11:14 amAs soon as I watched this I knew it was by Alex Roman. I remember his video “The Third and the Seventh” which was even more incredible.
eli says:
November 18, 2010 at 2:51 pmi saw this posted somewhere else as well and someone wrote in to point out that the difficulty of cgi isn’t things like this, it’s making things move (humans, animals, etc.). seems like a valid point but as someone who can accomplish neither, i’m still blown away by how great this looks.
Cornelius says:
November 18, 2010 at 3:20 pmWith all due respect Eli, to achieve the quality of shaders, texturing, lighting and camera work on this takes an enormous amount of experience and difficulty. Physics and bone kinematics are definitely tricky things to get looking right, but it’s also incredible difficult to achieve this level of photorealism. Which is why you rarely see it, if ever.
Doug says:
November 18, 2010 at 4:54 pmThe composition of the shots (and the fact that this is amazing photorealism) reminds me of “The Third & The Seventh” by Alex Roman, which was posted here not long ago. Amazing work, this.
Jag says:
November 18, 2010 at 6:29 pmThis is so far beyond the realm of my capacity to understand how this is created. I would have bet (and lost) one million dollars that this was filmed.
Wow.
Dane says:
November 18, 2010 at 10:29 pmLiquid Nitrogen and high speed film. Amazing work.
Ramune (every.seven) says:
November 19, 2010 at 1:09 pmBeautiful video.
Love the idea of a counter top that shatters your food on contact. It would make cooking rather difficult.
nick says:
November 19, 2010 at 2:10 pmyou will definitely enjoy this then.
http://vimeo.com/16973676
Connor says:
November 22, 2010 at 4:09 am+1 for the 2001 remake. I’d love the skill to reshoot and extend some of those original scenes in glorious shiny HD.
IP Counter says:
March 14, 2011 at 10:03 amHiermit mal ein Dank für Deinen Thread!
http://www.ipcounter.net/