Dieter Rams: Braun

Posted by Scott

Some vintage Braun goodness from the Dieter Rams Flickr Pool. Rams was the head of design at Braun A.G. during the heyday of industrial design. I think his philosophy is one we can all look to for inspiration:

Rams once explained his design approach in the phrase "Weniger, aber besser" which freely translates as "Less, but better." – Wikipedia

8 Comments Leave A Comment


Jonnykaa says:

November 5, 2008 at 7:58 pm

“less but better” – is this ‘a ridiculously conceited statement ‘?

if this was Rams’ self assessment of his work, maybe it could be seen as conceited

but ‘better’ is used here as an ideal to aspire to
– isn’t the idea of design to innovate or improve ?