If you’ve heard recently, the Old Spice guy Isaiah Mustafa is back. His return makes this the perfect time to share with you a project that I (Shelby) completed a few months ago for fun. The goal was to create a refined and informative infographic. At the time of creating this the Old Spice campaign entitled “The Man Your Man Could Smell Like” was in full swing. Wieden + Kennedy were the brains behind the whole campaign and the results of their vision led to an exponential amount of social media buzz, exponentially exceeding the expectations.
The question was how do I design for this. Do I pair the design with what the brand has established or do I take an alternate route? At the time I was heavily inspired by the international typographic style and Massimo Vignelli. This explains for the minimal layout and geometric line angles similar to the New York City subway maps. This direction didn’t come immediately. I had toyed around with various versions that were far from being relevant to Old Spice or being easily readable. Although with the final version having the least amount of information, it felt the most appropriate.
Data was collected from the marketing firm Symphony IRI.
Typeface used: Helvetica Neue Ltd Std
I just got back in from Toronto which was the last stop on the short Tycho tour we just did (I was joined by Dusty Brown and Zac Brown for the live sets). I just wanted to thank everyone so much for having us, we had a great time playing for you and couldn’t have asked for a better vibe. Our very own contributing writer Shelby White was on hand at the Seattle show to shoot with his 1D MK2. As you can see (above) the results were beautiful, he really captured the feel of the lighting that night. And that last one of Dusty is amazing!
I’m going to take a break from shows for a little bit here while I tie up some loose ends on the music front, but we’ll be hitting the road again — and making it to a lot more cities — once the album comes out and we have time for a proper tour.
Images Source: Shelby White / Wanken Blog
Starting later today, Shelby White will join the ISO50 team as a contributor to the blog. Many of you will recognize Shelby as a frequent commenter here on ISO50. He also runs his own design blog, Wanken, which he has curated for the last couple years. As is evident from his posts, Shelby is extremely passionate about design. He has a remarkably discerning eye for captivating work — especially of the mid-century modern variety — and his aesthetic should fit right in here at the blog. He is currently living in Seattle, Washington, where he is studying at the Art Institute and working for BKWLD (A Sacramento/Seattle-based design agency where Scott spent some time as well).
We are excited to add a new perspective to ISO50 — please give Shelby a warm welcome, his first post should go up later this afternoon.