What Goes Around…
Big Ant International created these posters for the Global Coalition for Peace. The series has garnered significant recognition of late, including a Silver Pencil at the One Show Awards, and nominations for both the D&AD and CLIO Awards 2009. The posters are wrapped around street poles and achieve that ever so illusive “aha” moment when viewed in this circular manner.
I would imagine a poster series depicting soldiers essentially pointing guns at themselves is bound to be met with some controversy, but it seems clear to me that the “target” of the campaign is the US foreign policy and not the soldiers themselves. The metaphor is clear. Hopefully as the work competes for further acclaim, opinions about the message won’t get in the way of recognizing the work as a successful piece of graphic design. The series is a great example of a simple and brilliant concept executed very effectively.
See the rest of the campaign here.