In keeping with my recent car kick I thought I’d post these vintage BMW ads. The first one — created as part of BMW’s affiliation with the 1972 Munich Olympics — is vaguely reminiscent of Otl Aicher’s posters. I’m assuming this was no accident. It’s also a big enough file that you could probably get a pretty good print out of it off a nice inkjet (click image to view full size). I really wish more vintage posters like this were available in higher resolutions. With most of this advertising stuff, the owners of the copyrights have no intention of ever printing them again, it’s a shame they can’t be reproduced and enjoyed by more people.
I’ve been geeking out on ’70s supercars lately and came across these gems depicting a BMW concept from 1972. The “E25 BMW Turbo” was commissioned to celebrate the 1972 Munich Olympics. BMW tasked famed automotive designer Paul Bracq to create the concept of which only two were ever built. Honestly, I love the front angles, but not really feeling that rear end. It feels very hatchback/kit-car-ish and the doulbe logos are killing me. Thankfully some of the finer points made it into production in the form of the M1 and some others.
That first shot is just off the charts; in the background you can see BMW’s Munich headquarters which was designed by architect Prof. Karl Schwanzer shortly before his death in 1975. In the other shots you can catch the games tent and the communications tower providing apt backdrops for the Turbo.
Alphanumeric has a great set of Otl Aicher work including these artifacts from the 1972 Munich Olympics. As much as I love the posters from Munich, there’s something about the official stuff (tickets, badges, etc.) that might be even more fun to look at. I love how they combine form with function and you can never go wrong with serial numbers. It’s amazing to think that people defiled that beautiful luggage tag with their names and addresses. I guess that’s what makes these all the more interesting, the fact that most were destroyed by being used for their intended purpose.