There I was, minding my own business watching Sunday morning football, when these sexy pieces of design snuck up on me. Typically my brain turns off at the first sight of a car commercial, but this 2010 spot for the BMW 3 Series is a breath of fresh air. It’s great to see a company going back to their roots. Interspersed with the requisite this-is-a-car-commercial-and-we-are-driving-on-a-closed-road-that-doesn’t-exist type shots, there is some really terrific graphic design. Watch it on the BMW homepage for the highest quality version I could find (header image 2 of 5).
It’s not the first time BMW has impressed us with their design sensitivity, check out these vintage ads as well.
I was exploring the depths of my basement the other day and came across these books. My favorite is the first one, but I think they all have something interesting going on. (I remember the Animal Farm cover from Scott’s post a while back.) The typography of each cover is worth noting — especially the beautiful implementation of the lowercase Carousel on the “Secrets of Health…” cover! The ampersand in particular is pretty amazing. As much as I love Bodoni and Didot, Carousel has a few extra twists that make it more exciting to me.
Sometimes I wish I didn’t live in a design centric city; all the used bookstores were plundered long ago of anything with cool design at work. It is a rare occurrence that I find something worth buying at even the most remote vintage bookshop. Got out here too late!
Apologies for the iPhone photos — it was all I had at the time and I couldn’t pass up the chance to snap some shots. Also worth noting is the price of some of these…when was the last time you paid 25c for a book?