This entire video — a TV spot for Silestone, apparently some sort of space-age counter top material which shatters all of your fruits and vegetables on contact — is CGI. Incredible. If I could do video like this I’d spend all my time recreating sets from 2001.
Title: ‘Above Everything Else’
Production company: The Mushroom Company
Director/DoP/Art direction/Post/Editor: Alex Roman
Original idea/Concept: Alex Roman
Additional CGI: Juan Ángel García Martinez
Music: ZipZap Music
Spot TV 60″
Everything you see in these stills and videos by Alex Roman is 100% computer generated. This is certainly the best CGI I’ve ever seen; I would normally say “virtually” indistinguishable from reality, but in this case the “virtually” doesn’t belong. The videos were created using 3dsmax, Vray, After Effects, and Premier. But what amazes me here isn’t just the execution, Roman crafts truly beautiful images with impeccable taste, something often missing from highly technical productions such as this. The man perfectly rendered a Mies van Der Rohe and an Eames, give him a medal! Maybe I can get some VR googles and map his work to the interior of my house and pretend to live in some modernist paradise.
I thought I had a bad workload trying to finish this new album, I can’t even imagine the man hours that went into just one minute of these videos. More videos at Roman’s Vimeo page and lot’s of stills and info at his portfolio site.