I have never owned a Mac Pro nor do I ever plan on owning one (probably, never say never). I am writing this from the perspective of a life-long PC user (which I am) who thinks very highly of Apple products (I use Macbook Pros for the Tycho live shows). I love OS X, I love Apple hardware; I just prefer PC as my desktop environment when creating music, design, and video. I don’t have any great explanation, I just do. But I’ve always envied those shiny aluminum behemoths lurking in the corners of my friend’s studios. The interior of the Pros was always what did it for me: that blue color on the PCBs, the brushed finish on the capacitors, the thermal compartments. So I too was waiting on this new machine, if only to see what Apple would come up with next.
Considering I’m not a Mac Pro user it’s not really my place to be thrilled or disappointed, I guess I’d just say I’m surprised. This was a radical step in a new direction and for that, I applaud Apple’s stones. With their dominance in the consumer sector this could have gone two ways: The Mac Pro could have just gone away, or, with nothing to really gain or lose, they could do something completely unexpected and truly innovate. They chose the latter and I think it’s a great thing for the PC industry as a whole.
I would have said let’s put aesthetics aside and just discuss the specs on this machine, but it seems the two are inexorably linked, which depending on how you view this, could be a good or bad thing. On the one hand it’s compact and sleek, on the other it seems very proprietary, further limiting the already limited list of compatible hardware. But don’t forget what’s around back: six Thunderbolt 2 ports. The first thing I thought when Thunderbolt 1 was announced was “here comes modular computing”. The first thing I thought when I saw the 2013 Mac Pro and the Thunderbolt 2 announcement was “here is the face of modular computing”. A compact central computing element with an external interconnect protocol capable of PCIx+ speeds. This opens some very large doors in terms of upgrading and/or easily and quickly adjusting your system for changing needs.
The form factor is incredibly efficient (take a look at the Mac Pro site at Apple for more on the unified thermal architecture, brilliant). For someone who transports a very large PC ATX case to and from various studios, the idea of a compact, tubular enclosure like this is a dream. I could fit this thing in a messenger bag or a small flight case. For tour it could be great too; mount two of these horizontally in a flight case so that when the case caps are removed the intake and exhaust are exposed. I’ve seen the old Mac Pros mounted two-up in 19″ flight cases on stage before, it’s a huge footprint, this would be a welcome change for many a stage manager / tech I’m sure. As I’m writing this I’m starting to convince myself this might make a good next desktop, we’ll see.
All in all I think it’s a beautiful piece of engineering with the specs to back it up, but what do I, a lowly PC user, know? What do you current Pro users think? Does this scare you? If so, why? What do you think of the look? Are you going to get one?
The New Mac Pro
The Verge has posted an interview with Apple product photographer Peter Belanger. Amazing how much work goes into the process. As evidenced by this video, there’s a lot more than straight up photography going on, which is to be expected. Was a little surprised they went as far as to accentuate the chrome on the bezel but I supposed it’s par for the course with this sort of thing.
Overall I was a little underwhelmed with the process. I would have assumed Apple did this all in-house in some space that looked like a set from 2001 with airlocks and cleanroom suits.
Peter Belanger Interview | Macworld Cover Creation Video
Apple’s vintage print material during the late 70s to the 80s was sexy, and I do mean sexy. The first image here is a print ad for the Apple II. It’s really such a beautiful illustration; if only it could be brought back to life to be used again somehow. The second image is also an ad for the Apple II, this time using photography.
Via Mac Spoilers
The design of Apple Stores around the world don’t get enough attention for their design. We’ve all been in an Apple Store before and seen just how simple and effective the interior is. Even though sometimes it gets crowded, the interior design is impeccable. Here are images to prove it.
View more on Mac Spoilers
Apple was up to some cool stuff in the 80s. We’ve seen evidence of it before with Apple’s 1986 clothing line and with this Apple gift catalog from 1983. The logo made it on a range of products including race cars, kites and carpets.
More images from the catalog on Mac Spoilers.
Norman Seeff has photographed some of the greatest legends of our time. One of my favorites was Steve Jobs. Seeff was able to photograph Steve both in the work environment with the Apple team, but also in Steve’s home.
In captions that support these images, which can be read on his website, Seeff recalls how Steve surveyed his work before he was comfortable enough to allow him to come to his home. This photoshoot would in turn produce one of the most iconic portaits of Steve Jobs of all time.
Shared from Mac Spoilers
It’s about that time when iPhone 5 rumors start ramping up. Fortunately I have one right here for you to feast your eyes upon. This iPhone 5 concept or as the creator calls it, the “iPhone Plus”, was created by the same guy who dreamed up the Instagram Camera.
Here’s a quick feature list for you dreamed up by the creator:
– Liquid metal Body: thermoformed on a single plane, no junctions needed
– Screen with double alkali-aluminosilicate sheet glass
– 4.3″ Retina Display with In-Cell technology
– A6 Quad Core processor
– Rear Camera: 10.0 Megapixel, f/2.4, 1080p Full HD video at 30 FPS
– Front Camera: 2.0 Megapixel (VGA), 480p VGA video at 30 FPS
– Rear motion sensor
– Top pico-projector to beam photos and videos on any surfaces
– Slim design for an edge-to-edge thinner profile
– New slim-dock connector
– Fully “Capacitive” home button
What do you think about this iPhone Plus concept?
Beautiful renderings of the “iCam”, a concept created by Italian designer Antonio DeRosa. The concept case would add interchangeable lenses — along with various other features — to the iPhone 5. Very reminiscent of the Camera Futura concept. I would certainly be first in line for something like this; I love the idea of these modular devices that leverage the processing power of computing devices, like an iPhone, that you may already have. I know it’s a long shot, but let’s hope this makes it out of concept-land.
On a side note, still waiting to upgrade to the 4S (I think I can get it December 10th without getting gouged), can’t wait to check out the camera on there, seen some pretty amazing things from my friends who have the 4S already.
Antonio DeRosa – ADR Studio