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Apple’s Product Photography

Posted by Scott

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The Verge has posted an interview with Apple product photographer Peter Belanger. Amazing how much work goes into the process. As evidenced by this video, there’s a lot more than straight up photography going on, which is to be expected. Was a little surprised they went as far as to accentuate the chrome on the bezel but I supposed it’s par for the course with this sort of thing.

Overall I was a little underwhelmed with the process. I would have assumed Apple did this all in-house in some space that looked like a set from 2001 with airlocks and cleanroom suits.

Peter Belanger Interview | Macworld Cover Creation Video

4 Comments Leave A Comment

1

undeclass says:

May 9, 2013 at 6:33 am

Why not create a 3d model of the phone if you’re going to edit it that much in post? Seems a bit overkill when all you’ve really kept of the photograph is the overall shape.

2

DIY says:

May 10, 2013 at 8:58 am

From what I understand, this isn’t actually an Apple product photo session, but a MacWorld magazine session…

3

David says:

May 10, 2013 at 9:47 am

Funny to see how ugly the final magazine cover turned out. This video is great at showing step by step how and where the ugliness crept in.