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Dieter Rams: Braun

Posted by Scott

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Some vintage Braun goodness from the Dieter Rams Flickr Pool. Rams was the head of design at Braun A.G. during the heyday of industrial design. I think his philosophy is one we can all look to for inspiration:

Rams once explained his design approach in the phrase "Weniger, aber besser" which freely translates as "Less, but better." – Wikipedia

Sony TR-1825 Radio

Posted by Scott







For some reason I’ve always had Sony radios, I’ve had two my entire life and both were Christmas gifts from relatives. Design-wise they have both stood the test of time; the one I had as a kid still sits in my studio as an artifact of quality ID. But neither are anything compared to the TR-1825. Would love to track one of these down, what a great looking piece. My lifelong fascination with all things Braun/Rams has sometimes left me blind to a lot of the other great ID from the 60s/70s, should probably start doing more research on Sony stuff, they definitely have a great design legacy.

Released in 1970, when Sony had become the first Japanese company to list shares on the New York Stock Exchange. Sliding the faces on this cubic radio reveals a speaker in front and controls on top, a unique design at the time. One version of its packaging commemorates the World Expo in Osaka, held in March that year, and many expo-goers picked up the radio as a gift. – Sony Product Design History

Afghtiga via Karey Anne Churchill

583 Calculators

Posted by Alex







Vintage Technology has an enormous array of 1970′s era calculators on display. I’m into it because I love numbers, but if you want to know how many diodes and capacitors there were in a Caltronic 812, you are in luck. Each comes with a photo and an extraordinarily detailed reference page. There are 128 identified brands, and 583 calculators in total!

As an aside, I used to love calculators with an on/off button. I hated the kind that would turn off in a minute or two when unused. I mean I get it, but I like the power of having an on/off.

You may recognize the Omron from an earlier post. I’m sad Braun wasn’t represented on this page too…

via Core77

Holga D

Posted by Scott





This has to be the best concept rendering I’ve ever seen. Saikat Biswas designed these mock-ups to illustrate his concept for an open-source camera platform based on the original Holga camera. But unlike the original, Saikat has applied some tried and true Rams/Braun-esque styling to the exterior that’s sure to inspire lust in the hearts of design geeks everywhere.
Check his full post and you’ll see he’s really thought the whole thing out. Apparently he’s received quite a bit of interest so hopefully this thing makes it to production someday. I’m not sure, but didn’t Lomography buy the rights to the Holga a while back? Saikat might have an easier time if he gave it a different name.

Via Minimalissimo

Undercover x Tokyo

Posted by Alex





Well this wasn’t a hard decision: Undercover is officially my favorite clothing store in Tokyo. The SS/10 collection is based on the work of Dieter Rams, using the motto “Less but Better” to guide the design. Need I say more? I walked in and saw rows of Vitsoe shelving and was sold immediately. Then I saw Snow White’s coffin, an old Braun catalog, and basically every object Dieter Rams had ever designed. Eventually I realized there were also clothes for sale and I had to take a seat to collect myself. Of course I found myself sitting on the 620 Chair.

We make noise, not clothes. – Jun Takahashi and Undercover.

So obviously I’m a fan of the overall aesthetic and ethos of the store. My one complaint was, as much as I loved the clothes (and I did), absolutely nothing fit me. Of course I became frustratingly used to this in Tokyo. Would have loved to pick something up; though I did search long and far to find their 2010 lookbook as a consolation prize. They had a display copy in-store, which I pleaded for in broken Japanese, but they wouldn’t part with it. Every book store in Tokyo was the same — it wasn’t until the last place I tried where the guy told me I could just grab one on Amazon.jp. This is true, but you need to create a new account and shipping ends up costing about double the book itself. I have one on the way and will let you know if it’s worth it. From what I remember, it is.

Cheers to the sales guys there for letting me take so many pictures. Pretty tough thing to do in Tokyo; most places will freak out and lock you down if you pull out a camera. Not sure why, free publicity as far as I’m concerned. Anyway these guys were really nice and made a special “exception” for me — I think because they felt bad that literally the entire line didn’t fit me.

- A nice write up on the collection can be found here.
- Jun Takahashi’s blog on Honeyee
- A Blog, curated by Jun Takahashi

Check out more pictures after the jump!

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Less and More

Posted by Alex






Less and More is the new book about the work of Dieter Rams. The book itself is massive — 808 pages of images and descriptions of Ram’s ground breaking designs. It’s bound beautifully and comes in a really nice display box. Publisher Gestalten wins again. I just received mine from Vitsoe, but you can preorder it from Amazon if you prefer. If you go the Vitsoe route, I would also suggest this poster displaying Ram’s 10 Principles of Good Design.

Less and More elucidates the design philosophy of Dieter Rams. The book is the ultimate collection of images of all of Rams’s products as well as selected sketches and models – from Braun stereo systems and electric shavers to the chairs and shelving systems that he created for Vitsœ and sdr+. In addition to the complete visual presentation of his designs, the book contains new texts by international design experts that explain how the work was created, describe its timeless quality, and put it into current context.