e-Types did this newspaper series for Learning Lab Denmark. I am a big fan of the compositional style at work here. Anything with a strong grid, effective use of scale, and highly refined details will win me over quick. I especially love the second one; the slightly off center target gives it a really refreshing balance. (I should also mention that I’m a sucker for black and white.)

I actually thought (and hoped) these were posters when I first saw them. I prefer posters that take a minute to digest. For me, the more sections, information, and images you can incorporate into a poster, the better. Sure it may not be effective in terms of getting a message across quickly, but I think the end result is usually more visually intriguing and effective, from a design standpoint. (Advertisers would certainly disagree.) Seeing as these aren’t posters, perhaps it’s beside the point, but regardless of their deliverable form, I think this series is very well executed.

An excerpt from e-Types 10 Rules for Modern Living:

When a design doesn’t work – go old school. Forget hype, think craftsmanship. Heavy skills prove over and over to be the best tool to overcome the creative crises we all encounter at least five times a week. Creativity is nourished by structure.

Posted by: Alex on 03.05.2009 in Posters . Print

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