Archive for the Exclusive Tag

Non-Format Interview

Posted by Alex

non format
Non-Format is one of the most exciting studios working today. Comprised of Kjell Ekhorn (Norwegian) and Jon Forss (British), Non-Format is known for an exceptionally innovative approach to typography and a fresh, boundary-smashing graphic style. Clients such as Nike, Coca Cola and The New York Times have all tapped the studio’s award winning and internationally acclaimed design talent. Operating on two continents, Non-Format is based in Oslo, Norway and Minneapolis, USA.

One of my first assignments at design school was to bring in some books that I found inspiring. As I had just started the program, I didn’t really have much to show for myself, and I distinctly remember arriving that day to see that around 3/4 of the class had all brought the same book: Non-Format’s Love Song. The extent of their influence on the field of design became immediately clear to me. Since then I’ve kept a close watch on the studio and am always excited to see what they’ve been working on. Recently I had the privilege of interviewing Jon and Kjell and our exchange is after the jump.

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ISO50 Color Management: Tomorrow

Posted by Scott

Those who have been following along will know that we’ve been talking about doing a color management guide for a while now. Well, it’s finally done and should go up early tomorrow morning. I’ve always been annoyed that there really aren’t any consolidated, plain-english resources out there for getting your head around color management so after talking with Alex, we thought it was time to put our own together. Over the past couple years I’ve begun to focus more and more on proper color management in my workflow and with the recent addition of the Epson 9900 it’s become even more important. After Alex and I worked through the the process of getting the 9900 online I figured it was finally time to put all that we had learned into a post as a reference point for others who are struggling with maintaining color integrity in their work.

We put this guide together because whether you are designing for print or web, it is important to have a good understanding of color management to ensure that your image looks the way you intended it once it leaves the confines of your computer. After considering the many factors that go into this process, Alex has written a comprehensive guide to color managing your documents from concept to finished product. We certainly aren’t billing this as the definitive manual for color management; it’s intended to be a working guide, a condensed set of essentials based on our own experiences working with various printing companies and our own equipment over the years. To help with the finer points, we enlisted color expert Kirk Economos of Meridian Cyber who has helped edit the guide to make sure everything is correct and in line with accepted industry practice.

So stay tuned, you should see the guide pop up here shortly.