Archive for the Eberhard Shulz Tag

1978 Mercedes-Benz Study CW311

Posted by Scott

I’ve been on a car kick lately. Not only are they excellent examples of functional design, there’s something about the quality of 60s-70s concept car photography that always gets me. This latest entry is the 1978 Mercedes-Benz Study CW311. Designed solely as a concept by Eberhard Schulz Isdera for Mercedes Benz, it was later put into production as the Isdera Imperator 108i. You may recall the post on the Mercedes Benz C111, a concept which Shulz also developed.

I feel like this was the era right before everything started looking like alien technology or some sort of bird. It seems like in high end conceptual situations like with supercars, the designers are always trying to envision some object from the near future. I guess I prefer the near future imagined in the 1970’s over that of today.

I love the lines, really aggressive but the overall vibe is softened by the sort of roundness of the thing. I’m definitely getting an Italdesign/DeLorean vibe off the windows. Also, picture kicking it with a Lufthansa airliner? Classy. And I’m loving the roof mounted rear-view; something very utilitarian about that. On a side-note, I feel like if a car could be a typeface, the CW311 would be Trade-Gothic Bold Extended.

And to top it off, a very VHS-ish video featuring the CW311 (with poor choice of substitute wheels):

Special thanks to AJJB for turning me on to Shulz’s work back in the C111 post. AJJB also pointed out that Shulz is now “selling cheesy oil paintings out of a small town in Germany”. Interesting and sort of sad too…

Images via