As you may have noticed I haven’t been very active on the blog over the past year. This is because I had decided to focus solely on my music project, Tycho for a while. I spent the last 9 months or so working with the band on a new record which is now complete. Of course, Tycho is very much an audio / visual project so I’m still working consistently on design whether it be album covers, show posters, or online assets. I was working on the cover art and developing the packaging in parallel with the recording process this time around. We recently shared the final artwork for this LP, entitled Awake (listen to the title track here). I’ll go more into the reasoning behind and making of the artwork later, but for now here is a quote from this Reddit discussion of the cover art that I commented on:
This design was mean to be a flag; more of a symbol than what I would think of as traditional album art. I felt that, with physical mediums disappearing, album art didn’t necessarily have to fit a given format and I wanted something that could be readily transported.
If you look at earlier artwork you’ll see that I was pursuing a more maximalist / photographic direction for Tycho (e.g. http://imgur.com/a/kk93f ). But this album has a more stripped down, visceral thing going on and I wanted that reflected in the artwork. Really this is meant to be an inconized form of the sun / circle motif present in a lot of the Tycho cover art to date. Kind of like a unifying symbol for all the output that preceded this release. I see this, for various reasons, as the first true Tycho album and so wanted to focus everything into a simple form that encapsulated that idea. On a side note, there are eight color bands in the circle, each one representing a track.
The beauty of creating the artwork for the music over all these years is that I am free to develop a cohesive lineage with the imagery. From what I have seen of my peers over these past 13 or so years as a designer, we generally tend towards simplification as we go along and I think that is an important part of design: efficiency of communication. Whether this particular design is effective in that respect obviously isn’t something I have the objectivity to comment on, but that was the goal at least.
The album will be released on March 18th, 2014. Here is the track listing:
Tycho – Awake (2014)
And those who were following along on Instagram, Facebook, or Twitter know that we released the artwork first via a 9×9 grid. I printed the artwork, cut it up, and photographed it using various pieces of musical equipment as backdrops. Here’s the grid in one image:
You can listen to the title track from Awake now on the Tycho Soundcloud page
More to come soon, thanks for the support!
A big heads up that we’re having a 30% off sale now through Monday on Tycho / ISO50 prints and shirts at the shop. We’re also doing free shipping on US orders of $50 or more and $5 flat shipping on International orders of $75 or more through the end of the year. We’ve restocked a lot of designs and there are some brand new items available as well so there’s a lot more to choose from now.
We’re wrapping up the last Tycho tour of 2013 with a show tonight (11/13/13) in Santa Ana at The Observatory and then on to San Francisco for the show with Pretty Lights on 11/29 at Bill Graham Civic Center.
Hope to see you out there!
Tycho’s Past is Prologue is now ready for pre-order, this release has never been available in this full of a format.
– All pre-orders include an instant download of the complete vinyl edition, which includes the tracks “Cascade” and “Phoenix,” previously unavailable on the original release.
– The vinyl edition is limited to 2,000 pressings only. It features a 4-panel, tip-on art jacket with a matte laminate finish and original inner art sleeves on standard 160 gram vinyl.
Also, we have released a limited 11 color gorgeous version of Past Is Prologue on a shirt*.
* Mock up below, not actual shirt.
** Ships on December 2nd.
“Awake” is the first single from Tycho’s new LP out next year, Scott has also done the album art as usual. I know it might sound bias but these next few steps towards the new album are going to be really special, let us know what you think below, we love hearing from you all.
Euphonic Conceptions & 1015 Folsom Present
TYCHO (DJ Set, Ghostly)
Insightful // B. Lewis // Dailon
Ryury // Ribotto // Bedrockk
+ MUCH MORE TBA
FRIDAY JULY 26TH, 2013 / 10P-4A / 21+ ONLY