Last week I wrote a quick post about the Nosh Promo video I made. Today I wanted to go into the production and describe all that went into its creation. Basically it was insane 25 hours from when we started, until the next morning when I exported the final video and the power went out in my apartment building (literally AS I hit export). Above you’ll see the composite I put together to show how each step of the post-process contributed to the final video. View the final video here or at the bottom of this post. I’ll describe each step in detail after the jump.
I don’t think I’ve slept in days. Today our company launched our first app: Nosh. Above is the promo video I made a few days ago which will give you a quick little intro. I plan to write a few process posts on this whole thing: one on the video (which was an EPIC 24 hour production), at least one on the app development, the branding…there was an insane amount of work that went into all this that I’m really excited to share. For now though I am beyond exhausted and am going to go sleep in my chair.
Check it out and let me know what you think! You can read the Techcrunch article here. I’ll write more details later
From what I can gather, Nizo is an app that brings the lovely Super 8 stylings to the iPhone. The app isn’t out yet, but right now I’m just mesmerized by the promo page. Its elegant implementation really stopped me in my tracks this morning. The app is put out by Image Mechanics, who have a pretty darn sexy site themselves.
This is my favorite thing on the internet right now. These terrific animated GIFs were created by Jamie Beck, a NYC based photographer. The allure is simple: rather than overtly drawing your attention to obvious movement, these animations are very subtle and controlled.
*Tasteful* I think is right word to describe them. It’s what sets them apart from all the other nonsense GIF animations. The subtlety creates a kind of serenity almost — sort of a halfway point between film and real life. Definitely makes you do a double take the first time you see it.
Prediction: I know animated GIFs are as old as time, but I think soon this subtle spin on the technique will be absolutely everywhere. Enjoy it now.
This is an awesome video infographic about the computer virus Stuxnet. It was created by Patrick Clair, a motion designer from Australia. I’m not sure which was more captivating for me, the visuals or the information. From a design perspective, this is gorgeous, but it’s also a fascinating description of Stuxnet, the first “open source weapon.”
I’m giving a talk this Saturday at the WMC Fest in Cleveland, Ohio. The Weapons of Mass Creation Festival is a 2 day event packed with design talks, concerts and all sorts of other creativity-related goodness. It’s now in its 2nd year and is put on by local agency Go Media. A whole host of exciting people are speaking, check the lineup here.
My talk is Saturday evening at 5:30PM EST. I’ll be talking about all sorts of things — mainly some strange and wonderful lessons I’ve learned along the way from trying to become a famous musican to eventually dropping out of graduate school to terrify my parents and live a life of crime. Or something like that. Anyway if Cleveland is nearby for you I hope to see you there! Definitely find me and say hello. Maybe we can even talk about design (or anything else random of our choosing at that moment).
It’s hard to pin down what Apolis Global actually is. One part clothing shop, one part advocacy group, they guys at Apolis are certainly a versatile bunch. I’m writing about them mainly because of how impressed I was with their overall branding. They’ve got their visual message down. I placed an order through their shop and received the awesome artifacts above. It took me a moment to open the box because I didn’t want to destroy it.
I actually found Apolis by way of their logo, which I absolutely love. You can find out a little more about it here.
While it’s fresh I thought I’d write up the process behind the Firespotter Labs logo I designed. This was an incredibly fun logo to design and probably one of the quickest, at least when contrast to some of the luxurious multiple month (!) design explorations I’ve done in the past for school or other companies. That said, it was exceptionally challenging; it’s hard to take a step back and think objectively about the company you’re a part of.
Before this, I had already designed a couple logos for some of the products we’re working on now. I had to break out of the “consumer application” design mindset I had been entrenched in for a few months. For the mothership, we needed something that conveyed that we were a lab full of crazy people brewing up cool things, while simultaneously appearing to be trustworthy gentlefolk worthy of venture support.
