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Hey Ho

Posted by Alex






Gorgeous typographic works by French studio Hey Ho. I’m a big fan of this super regimented typographic chaos; a contradiction of terms I know, but looking at the pieces I think you know what I mean. Careful inspection usually reveals a tight grid and all of the placement feels *right*. I try to imagine adding or taking away elements and always find that Hey Ho has balanced things perfectly. Their work kind of reminds me of Experimental Jetset in an alternate typographic universe.

via Aisle One

9 Comments Leave A Comment

4

leslie says:

January 29, 2010 at 1:14 am

oh god. this stuff is great, except that nearly EVERYONE in europe is designing this way right now. it’s inescapable! i live in london and even random party flyers are designed like this. yeah, it’s cool and better than a badly designed flyer, but unfortunately the look has hit overdose status. i’m sensing a revisit to 90s experimental type is just around the corner.

5

Inua says:

January 29, 2010 at 1:30 am

I am with leslie on this, I am not so taken with the style – it may be perfect in structure and grid etc – but has passed from a trend, into graphic designers just trying to impress each other – this is when it should stop!

7

wampwamp says:

January 31, 2010 at 11:26 am

I am a fan of big type, easy on the eyes. I have been using my itouch to internet because my computer broke, and it kills my eyes.

The trick with big type though is making it big and legible, too much hyphenation gets old fast.