Clever Logos
Posted by Scott
Abuzeedo has posted a collection of “15+ Amazingly Clever Logos” taken from Michael Evamy’s book, “Logo”. Some pretty cool stuff in there but mostly it’s just nice to see them in quality printed form. Many of these — such as the USA network logo — I tend to take for granted. But when I see them printed so nicely in black and white on the page I gain a whole new appreciation for them. Still nowhere near this though.
12 Comments Leave A Comment
Daniel Carvalho says:
March 4, 2009 at 5:37 amI dunno man, that USA one is fricken’ hot. Especially — as you said — printed like that.
Some of those vintage logos don’t really have a solidarity, harmony and balance in their shape. Damn, I wish I could articulate this shit better.
But, I guess I’m the only person in the world that I know of, that believes design is objective.
dan.d says:
March 4, 2009 at 6:57 amIts amazing how the USA logo and the ASU logo have alot of common features.
Jonathan says:
March 4, 2009 at 8:40 amThat London Symphony logo is amazing… LSO and the conductor! Awesome stuff.
alex says:
March 4, 2009 at 10:20 amYeah I’m definitely a fan of that USA logo. I love pretty much anything that incorporates a clever use of negative space. Gets me every time.
Surprised this one didn’t make the list:
http://www.logodesignlove.com/images/simple-logos/mother-and-child-logo.gif Clever clever clever
Rent says:
March 4, 2009 at 11:12 pmthat might be the most clever logo I’ve ever seen alex…good call
alex says:
March 4, 2009 at 11:24 pmYeah, Herb Lubalin designed it, so I guess it’s no surprise that it’s so well done
woodztream says:
March 5, 2009 at 4:22 pmUSA is pure logo porn, gets me goin’ allright! =P
Jonathan says:
March 13, 2009 at 11:22 am99% sure Herb did NOT design that usa logo.
alex says:
March 13, 2009 at 1:47 pm@ Jonathan- haha, yeah i’d say i’m 100% Herb wasn’t involved with the USA logo. I was referring to the “Mother and Child” logo which he did design and was linked out to on an earlier comment.
Jonathan says:
March 16, 2009 at 5:19 pmhaha… well thats good Alex! My 1% was that there was maybe some idea out there somewhere started by Herb that someone had copied or something… yes, mother & child is classic.
elina says:
March 26, 2009 at 2:43 pmwhat does the last one represent?