Brand New Best & Worst of 2008

Posted by Scott

brandnew-bestworst.jpgWith all this talk of branding lately it was interesting to see Under Consideration’s Brand New blog’s picks for Best & Worst Brands for 2008. The ever-controversial Pepsi re-brand predictably made the worst list while 826 Valencia and Taca headed up the Best-of column. There were some surprising omissions as well as a few controversial picks–as the 126 comments and counting thread will attest to. Check out both full lists here.

9 Comments Leave A Comment



December 29, 2008 at 1:55 pm

Yeah Im with you, every time I see that new p.o.s. Pepsi logo I literally cringe! It is just kind of awkward, and un natural.

How ever the new payless shoes logo is horrible as well!!!!!!


RandyPan says:

December 29, 2008 at 2:52 pm

I recently had a discussion with someone about the new Pepsi branding and was told that the price tag for the new logo was $1 mil. I’m sure that included test marketing, but…


Jessica says:

December 30, 2008 at 10:17 am

I agree with the Pepsi re-design being one of the WORST of 08.

I would also like to mention, one of my favorite re-designs, is the new Walmart logo.


jonathan says:

January 4, 2009 at 3:32 am

i really like the new design. it gives the circle more dimension. the old logo reminds me of a ying-yang. i find the new one much more modern. i vote its an improvement.