ISO50

The Obama campaign had really top notch visuals (a few nice posters too!). Sol does a great job overviewing the process. Good stuff.

This video is everywhere. I can’t tell you how many times today someone asked me if I saw it.

It is good stuff, and thank god the campaign chose the identity they did. Those others were quite weak and a bit too far out there.

Yes, Sol’s team did a good job, but I have to give applause to the campaign’s design team, they really developed a great consistent brand off of it.

I love to see good design winning. Even if most people didn’t notice how good it was.

Great video! Although it’s kind of shitty that he never specifically credited who among the 3 person team created the logo. I thought that the page they had collected with all of the old political logos was pretty interesting. I never knew Carter used green, and the Hughes ’72 logo looks pretty great. The ’76 that everyone was using that year was nice too. Very ’68 Olympics.

First time I’ve seen this video.

Thanks for sharing–I found it inspirational and will definitely keep some of his thoughts in mind for the next time I work on a logo!

Decent logo, weak cause.

Interesting, but annoying to watch due to the shitty editing.

this raises an interesting point about how a political campaign is essentially an advertising campaign. i think there’s a lot of truth to that…and obama definitely had the best campaign this year. the problem is that it tends to undermine the real issues that are important to the public…

not to get too super-political here in the comments since this is a design blog and i can definitely see the value of the design aspect within obama’s campaign (and outside of the campaign too!). just think it’s worth mentioning/thinking about in a big picture sort of way.

as for the logo, i enjoyed the loss of control it experienced. i work with clients who are so apprehensive to break the slightest rule with their logo that it becomes almost taboo to treat it any differently or new–try turning any auto maker’s logo upside down and see if you get something as badass as a pirate!

Intelligent input, Marcos…

Great video, thanks Scott. Regardless of what anyone thinks of the logo personally, Sol and his team achieved their goal – it’s an indelible mark that will be etched on my mind for years to come.

To work on such a central part of an event which will be noted in history must be fantastic. Not only will it be documented and remembered forever, but it provides a rare chance for design to do some good, morally speaking. So much great design is created to promote commercial clients, professionally I know that I grapple with my conscience being involved in commercial marketing whilst others are out saving the world, but projects like this must leave Sol going to bed thinking: “It’s OK to be a graphic designer”

The video has been removed by User. Huh?