AT&T Logo Redesign Discussion

Posted by Scott

While digging up facts for the recent Saul Bass branding post, I came across an interesting analysis of the AT&T logo redesign on Speak Up today. As you probably know, a few years back AT&T axed their original, Bass-designed mark in favor of a new, more modern version. Check out the comments of the article for an earful of various opinions on the transition.

11 Comments Leave A Comment


Corby says:

September 8, 2008 at 11:48 am

My problem with the new logo is it doesn’t make any sense. The changing thickness of the bands in the original logo created stylized shading and highlights, making it sort of 3-D. The new logo is 3-D in a completely different way, yet it still kept the changing thickness in the bands, which now serve no functional purpose at all.


Mike says:

September 8, 2008 at 1:57 pm

This comment echoes my sentiments perfectly:

“I’m repulsed by it, and yet strangely at the same time attracted to it. Much like an obese woman in a bikini.”


Greg says:

September 8, 2008 at 3:34 pm

I think (probably) the Saul Bass first idea was “We make the informations travel in our wires (around the globe)”

But now there’s too much globe, and the wires just turn to the atmosphere.

Just my point of you…


Max Weir says:

September 8, 2008 at 3:44 pm

The comments are pretty hilarious, but you have to agree with the responses they are making. To me its just another attempt at trying to be all web 2.0, it just looks like an icon from a icon library you’d find on a icon stock site. Sadly it fails for me also.


Luis Alves says:

September 10, 2008 at 3:32 am

I think it was the obvious transition if u want to modernize a logo. But I don’t think it was well achived. And the lettering somehow seams a bit lost in there.


Isak says:

September 14, 2008 at 11:31 am

Funny thing is, I don’t think I’ve ever seen a discussion about a logo redesign where the majority of posters have thought it to be a good change.

Designers strike me as a bunch of conservative whiners. :)


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September 16, 2008 at 1:13 pm

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Daniel says:

September 26, 2008 at 10:27 am

I disagree with Isak. There are many redesigns and refreshments that actually worth it. Even if some designers don’t think alike, there are many awesome new works. Sadly at&t logo is not one of them. It’s very weird.