ISO50

Well this wasn’t a hard decision: Undercover is officially my favorite clothing store in Tokyo. The SS/10 collection is based on the work of Dieter Rams, using the motto “Less but Better” to guide the design. Need I say more? I walked in and saw rows of Vitsoe shelving and was sold immediately. Then I saw Snow White’s coffin, an old Braun catalog, and basically every object Dieter Rams had ever designed. Eventually I realized there were also clothes for sale and I had to take a seat to collect myself. Of course I found myself sitting on the 620 Chair.

We make noise, not clothes. – Jun Takahashi and Undercover.

So obviously I’m a fan of the overall aesthetic and ethos of the store. My one complaint was, as much as I loved the clothes (and I did), absolutely nothing fit me. Of course I became frustratingly used to this in Tokyo. Would have loved to pick something up; though I did search long and far to find their 2010 lookbook as a consolation prize. They had a display copy in-store, which I pleaded for in broken Japanese, but they wouldn’t part with it. Every book store in Tokyo was the same — it wasn’t until the last place I tried where the guy told me I could just grab one on Amazon.jp. This is true, but you need to create a new account and shipping ends up costing about double the book itself. I have one on the way and will let you know if it’s worth it. From what I remember, it is.

Cheers to the sales guys there for letting me take so many pictures. Pretty tough thing to do in Tokyo; most places will freak out and lock you down if you pull out a camera. Not sure why, free publicity as far as I’m concerned. Anyway these guys were really nice and made a special “exception” for me — I think because they felt bad that literally the entire line didn’t fit me.

– A nice write up on the collection can be found here.
– Jun Takahashi’s blog on Honeyee
– A Blog, curated by Jun Takahashi

Check out more pictures after the jump!