Polaroid SX-70 Ad

Posted by Scott

With all the recent talk about The Impossible Project I thought I’d post this beautifully shot ad for the Polaroid SX-70 camera.

“This ad from the 70’s describes the Polaroid SX-70, a Land camera with complex optics and advanced features that brought immediate-results photography via the Polaroid system.”

Anyone got an SX-70 they’re going to dust off now that film is available again?

Video Link

15 Comments Leave A Comment


sean patrick says:

March 30, 2010 at 6:48 am

everything but the polyester dude was made by ray and charles. the image of the man sleeping is from powers of ten. to answer your question, i stare at my old sx70 everyday, waiting for it to be carried around everywhere again…


S.Lemon says:

March 30, 2010 at 9:57 am

The sx-70 is one of my primary cameras. I’ve been shooting modified 600 with it for a few years now and stocked up when I heard Polaroids official plans to stop production. I also received two packs of the impossible project’s, tz-artistic, which I’m looking forward to using and seeing the results.

I know a lot of people are concerned about the prices for the new film, so it will be interesting to see how it all plays out.


Charlie Hartman says:

March 30, 2010 at 10:34 am

I started looking for an SX-70 the day the project was announced, being a touch behind on owning sweet things, but the wonders of the internet quickly earned me a solid black Model II. I was hoping that I’d be able to afford the film the project put out reasonably, but this first batch is going for more than old-stock color.

I suppose if I’ve been waiting more than a year already I can wait out the price, but how am I going to christen the camera without a pack or two through it? I’m in the same boat as with my Nizo/Braun Super-8, where dealing with each cartridge of film costs the same as the camera.

Both will have to remain Eye-Candy before they can produce it.


gordon says:

March 31, 2010 at 6:07 am

The SX/70 was from an amazing time when we built well designed things that would last. Most of the cameras I own from that period are built like tanks.


Jonathan says:

March 31, 2010 at 11:15 am

Oh wow! My SX-70 has just been sitting pretty atop my desk staring at me. Finally I can use it again! Happy day. Worth the price.


hunter says:

March 31, 2010 at 8:15 pm

as luck would have it, i picked up a peachy SX70 and new-old-stock accessory kit at a thrift store in north carolina for under $15 this weekend… score.


Sara says:

April 1, 2010 at 9:10 pm

Like S.Lemon, I stocked up on 600 film when I found out production was ending. I just use an ND filter over the pack and go…

Definitely looking forward to trying the new film. (:


simon smith says:

April 2, 2010 at 1:34 pm

I have one in an original leather case you can borrow… you know where to find me!


joaquin says:

May 9, 2010 at 8:51 am

i just found one yesterday in perfect conditions just lying in the floor of an abandoned house. can you belive it? Polaroid 1000, so beatiful