ISO50

The little penguin made his iPhone debut last week with the release of the Plancast iPhone app. Everyone is at SXSW right now spreading the word and drumming up support. I designed some emergency t-shirts and business cards for the excursion and I’m excited to hear how it all went. Should have some pictures of that material this week — I’ve yet to see them in person due to the time/production constraints. Plancast also had a big article in the New York Times a few days ago which was exciting to see. If you look closely, you can see a wee version of the logo in the screenshot. Too bad the penguin didn’t hit the front page!

When I wrote about this project last week, I forgot to mention how different the post-production time has been compared to my normal project routine. For just about every one of my process posts I’ve written here, the work has always been completed in school for an assignment. Once the project is complete, it’s over as far as just about everyone is concerned. It’s been exciting to see this one continue to evolve in the real world — like winding one of those wind-up toys and setting it on the table.