ISO50

great idea. I flew this weekend for a design presentation i had to make in Seattle. While I was sitting in the airport i was thinking about the Arrivals and Departures screens. I feel like those could be drastically improved as well. I travel up and down the west coast a lot, and so far i enjoy the signage in the Sacramento airport the most.

What are other people’s favorite airports for signage?

thanks alex!

I thought i would post a small example of the Sac-to airport signage from from what i said above. Take a look

http://www.flickr.com/photos/28194468@N03/3570125811/

Jesse – that Sacramento signage is just awesome!

Alex – I’m comforted to hear that US cinema tickets have recently degenerated from card stubs to ‘receipt paper’ too – I feared that might be just a nasty trait of UK cinemas trying to save money. I can appreciate that a smaller ticket on thinner paper stock will save cash and materials, but man they are so horribly designed, they literally look like a receipt and the type is always illegible. They go straight in the bin when I get home from movies nowadays :(

i do not agree. ok, the original is not a beauty. but the two redesigns with that black bar do not work. should every airline print their passes digital? or how is the white font on a black or blue background done?

the first one is okay. but actually i do not like fonts this condensed. in my opinion it is readable as bad as the orignial boarding pass, which simply got no hierarchy. i think this is a type thing between europe and america. we do not really love to read that consensed types.

I agree with Albi. The colour print is a problem. I must admit that it looks cool, but too much cost in a thing that it will be going directly to garbage once it is used.
The original Delta boarding pass looks terrible anyway.

I have to say I agree in part with Albi there, not only on the colour print but moreso on the legibility of that condensed typeface used. It’s easy for a bunch of us design snobs to sit here and criticise but the fact is that these products have to be used in the real world. I agree that the original is a bit ill-thought through and shows a poor use of available space but I think if you were to quiz the check-in or cabin crew, for example, they would find it a lot easier to pick info off that original than one of these self-conscious designery alternatives, especially considering they’d have to glance at probably hundreds a day…I guess what I mean is a redesign would be good but as designers we have to strike the balance between our own aesthetic gratification and the practical demands of those who use our products on a regular basis… no? :)

I have to agree with Navis 100% on this. I flew Delta awhile back and printed my tickets at one of the kiosks. After the initial shock of having to pay another 50% of what it cost for my seat just to check my bags, I went up to the desk to drop my bags off and asked for one of paper ticket jackets. (I tend to stuff my tickets in my pocket, and they rip pretty easily, so I like having them in those paper holders to keep them from ripping.) It turns out they aren’t even making those anymore. The ticket agent said they had stopped making those because they “were trying to cut costs.” Yeesh, you charge me $40 for bags, but you can’t provide a simple piece of paper, which happens to be a common airline “amenity” that has been around since they start of the airline industry? Seems pretty ridiculous to me.

All that to say, I am reluctant to think that Delta will do anything to improve themselves cosmetically for their consumers after the point of purchase. I’ve definitely had a rethinking in my airline preferences, and now try to fly Southwest as much as possible: Free bags, and no penalizations for changing your ticket. Oh yeah, and they are usually cheaper anyway.

Love the composition, simplicity, and heirarchy, but the narrow font and all-uppercase is difficult to read and discern word-forms.

Building on Albi’s concerns, not only is the print job impractical, think about its usage after being issued. In the heat of the moment, many airlines will change gates/times/seats before the system that prints the tickets can react or after a ticket has been printed. It’s much harder to strike through white on dark gray and there isn’t as much space left to write in a correction that could over power the gigantic printed information. The gate number in the first design would be particularly ridiculous to scribble out.

The bar code placement would most likely be a bane for airline workers. Smaller and less padded means more misreads. It’s position and orientation is a departure from the more standard centered-at-the-end-of-the-punch-card position where a passenger can just point the bar code end of the ticket towards the attendant in a ready-to-scan way. Rotating and placing the bar code in the corner means that grab-and-scan will most likely become grab-and-rotate-and-scan. This might sound Seinfeldian in a single use case, but any efficiency degradation taken to an airport’s level of demand will become apparent.

All that said, I applaud the attempt. The current state of airline tickets is far from where they need to be. Just consider all of the ways it could be used.

Could agree more

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Okay…The ultra-condensed-type-set-sparingly-on-superfluous-grids look was dope on the Feltron annual reports (http://feltron.com/ar08_02.html) and many other design projects… it was a little silly when the NYTimes magazine switched to the same look, but it only comes on sundays so no biggie.

But enough is enough, kiddos. I was glad to see something finally tear us away from Gotham, but please.. no more Knockout, pleeeeaaase!

An industrial design problem like boarding passes is the worst place for a graphic solution that so unabashedly prioritizes trends and aesthetics over function, legibility and lifespan (trendier designs need to be re-designed more often than those boring, plain effective designs).