New ISO50 Shirts

Posted by Scott


There are a some new shirts up at the ISO50 Shop and I thought I’d announce them here before they go out in the newsletter next week. First is “Syv”, which is printed on the new American Apparel Tri-Blend “Coffee”, which is sort of a dusty version of the normal heather grey tri-blend with a slight coffee tint. When I first saw samples of these I was immediately hooked. The color and feel are exactly what I have been wanting for a while now and they compliment the design I had in mind well.

Next is the new Vuela colorway, black on black. I have been using American Apparel black shirts for a while now and while they have their own thing going on, I wanted to be able to work with a shirt that felt a little more vintage. I found a company called Alternative Apparel (no points for originality on the name…) who offer some pretty interesting colors. I like how their swatches aren’t truly red, or blue, they’re sort of a distressed version with a little color shift. For the Vuela shirt I went with their “Earth Coal” color, it feels sort of like a vintage concert tee, nice and soft with a slim cut. Definitely of the most comfortable tees I own.

All designs are available in men’s and women’s sizes. Quantities are limited so if you’re trying to get in on these before the holidays, now would be the time.

Check them out at The ISO50 Shop

25 Comments Leave A Comment


Alex says:

November 24, 2009 at 3:12 pm

I have a shirt or two printed on Alternative Apparel shirts – they are so soft and so light and held up well to washing/drying on delicate settings. Nice switch.


Shane says:

November 24, 2009 at 5:42 pm

Totally going for the “Syv” on the great coffee blend. Lovely as all heck. Great simplicity Scott.


Scott says:

November 25, 2009 at 11:49 am

I have them printed by a friend’s company. They’re very good and I work closely with them throughout the process. I don’t have anywhere near the room for the equipment in my studio.

yes it does… It’s actually sort of an homage to my trip to Norway (Syv is 7 in Norwegian too)

My brother is wearing a medium in the top one and I’m wearing a large in the second. The alternative apparels run a little smaller that american apparel. For instance, I wear a Medium in American app, but a large in Alt app. Although, I like a snug fit, and I never machine dry my shirts , only hang dry…


Himto says:

November 26, 2009 at 5:36 am

just a heads up in the shop featured page it says the syv shirt is 20$, but when you click the link it says 23$ just a typo.


R. M. Pinti says:

November 30, 2009 at 3:52 pm

I’m curious as well. I really like the Vuela shirt, but I have no idea what it means…and I’d hate to buy a shirt without knowing what’s really on it.
Might have to make an exception for this one anyway ;P


R. M. Pinti says:

December 6, 2009 at 10:35 am

I didn’t know this order came with 3 free pieces of Double Bubble :)
Thanks – great T-shirt, guess I’ll have to figure out what it means some other time.


DrBuzzler says:

December 28, 2009 at 2:12 pm

any chance for another print run on SYV? my body need a men’s medium badly, which it looks like iso50 is out of now. :(