100 Percent Chocolate

Posted by Scott

100chocolate3 At least someone is getting packaging design right these days. These shots are from the 100% Chocolate Cafe in Tokyo. I somehow missed this while I was there, would have been nice to bring some home.

Via Dieline

11 Comments Leave A Comment


Kristian Roebuck says:

February 27, 2008 at 2:04 pm

They are perfect, even how they are laid out is stunning! If only Japan wasn’t so far away, I’d hop over and grab me a load of these.

Slightly off topic – But how did the photos of London turn out, any chance of posting them, if you’ve got the time.



Shud says:

February 28, 2008 at 1:48 am

maybe i’m being too critical, but i find these really, dare i say, played out. yes, they ARE nice. but this sort of functional-sansserif-type-with-big-numbers-&-teensy-type-on-different-coloured-packaging-only thing has been done sooooo much. no?

don’t get me wrong, it is nice. it just doesn’t make a single hair on my body stand on end because it’s waaaaay too familiar in this day and age. it’s classic, but it’s TOO classic. i dunno…remix it, give it some pop, add a little extra somethin’ somethin’ to it…


chrispis says:

February 29, 2008 at 1:22 am

Yesterday you gave me a great birthday gift!!! Finally a website/weblog totally dedicated to packaging design!!! (The Dieline) Thanks a bunch,… if there are some more around, don’t hesitate to tell me! :D