This was easily the best ad of the Super Bowl hands down. It was exciting to see Google’s first Super Bowl advertisement ever (and first TV ad period I think…though there may have been the odd commercial early on). Apparently “Parisian Love” as it’s called was available for viewing well before tonight as part of Google’s Search Stories. Anyway I found it refreshing and clever; a nice change from the rest of the nonsense.
On average I was very disappointed with the quality and originality of the ads. I was surprised how many concepts seemed to double up (not only that, but also play consecutively). Tackling was a surprisingly frequent punch line. Yawn. I think Super Bowl ads peaked sometime back in the late 90’s early 00’s. Cheers to Google for putting out something worthwhile.