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Parisian Love

Posted by Alex

This was easily the best ad of the Super Bowl hands down. It was exciting to see Google’s first Super Bowl advertisement ever (and first TV ad period I think…though there may have been the odd commercial early on). Apparently “Parisian Love” as it’s called was available for viewing well before tonight as part of Google’s Search Stories. Anyway I found it refreshing and clever; a nice change from the rest of the nonsense.

On average I was very disappointed with the quality and originality of the ads. I was surprised how many concepts seemed to double up (not only that, but also play consecutively). Tackling was a surprisingly frequent punch line. Yawn. I think Super Bowl ads peaked sometime back in the late 90’s early 00’s. Cheers to Google for putting out something worthwhile.